Whitney Creighton

Whitney is a seasoned live entertainment marketer, having worked on over 75 properties on and off-Broadway, across the country, and internationally.

Her career began in broadcast communication, managing live events, and working in radio. She transitioned to theatre, spending five years as Marketing Manager for the award-winning Paper Mill Playhouse. Then, as the Associate Director of Content & Community at Serino Coyne, Whitney led the interactive department at Broadway’s largest ad agency. Her team of content creators delivered cross-platform strategies, community management, video production, and more, crafting comprehensive digital marketing campaigns for entertainment brands and prestigious award shows. Whitney's innovative work contributed to winning the Webby & People’s Voice Awards for the integrated digital strategy surrounding the 69th Annual Tony Awards®.

On April 2, 2019, Whitney and her business partners, Ryan Hallett and Mark Seeley, joined forces to launch Otto & Friends, an LGBTQ+- and female-owned full-service agency specializing in public relations, digital marketing, and brand strategy. They combine their years of big ad agency experience with a fresh perspective, delivering solutions accessible to big companies, nonprofits, start-ups, and local shops.

In 2020, after 18 years in the NYC area, Whitney returned to her hometown of Buffalo, NY, bringing decades of marketing and digital strategy expertise and enthusiastically introducing the Otto & Friends perspective to the Western New York area.

Whitney proudly serves on the Buffalo Maritime Center Board of Directors and is an active member of the Amherst Central School District. Passionate about people, podcasts, Netflix comedy specials, and live concert events, Whitney finds inspiration from her idols: Howard & Beth Stern, Glennon Doyle & Abby Wambach, Laura Lynne Jackson, and the band Phish.