Eat Good, Do Good with Honey Nut Cheerios Good Rewards Program
Honey Nut Cheerios announced today the launch of Good Rewards a fun, interactive, family-friendly program meant to encourage people to pay it forward by collecting 'Buzzcoin' for their team. Adding some friendly competition to the program, the iconic cereal brand has enlisted three talented celebrity do-gooders to serve as team captains professional football superstar, Rob Gronkowski; television favorite and animal lover actress, Lucy Hale; and actor and producer, Michael B. Jordan. At the end of the competition, the team that earns the most Buzzcoin will win $100,000 for their charity, courtesy of Honey Nut Cheerios. The 2nd place winner will receive a $50,000 donation and the 3rd place winner will receive $25,000.
Yoplait' Original Reduces Sugar Content By 25 Percent With No Artificial Sweeteners Or Flavors
Yoplait has announced a 25 percent reduction of sugar in each single serve cup of its Original line of yogurts, the latest in General Mills' efforts to provide consumers with category leading better-for-you products. Following Yoplait's removal of high fructose corn syrup (HFCS) and its discontinued use of dairy with rBGH/rBST growth hormone in 2009, the new reduced sugar Original yogurt will provide fans with the great taste they have come to love and expect from Yoplait.
NEWFILMMAKERS Introduces Its New Animation Series 7/21
NEWFILMMAKERS introduces it new Animation Series curated by Eric Leiser. The NewFilmmakers NY Series screens at Anthology Film Archives on the Lower East Side at 32 Second Avenue & 2nd Street. NewFilmmakers LA screens in the Stanley Kramer Theater @ Anthology at the Sunset Gower Studio.