Industry Pro Newsletter: Is a Subscription Model the Correct Model for an Arts Organization?
by Alex Freeman - May 31, 2022
As we hit the unofficial start of summer, overall the trends are looking up for Broadway and the broader theatre industry. That isn’t to say there aren’t ongoing challenges: ever-shifting health and safety protocols, continued reports of toxic work environments that need to be sorted, and a major shift in how audiences are buying tickets.
Industry Pro Webinar Replay - The New Marketing Cycle
by Alex Freeman - Dec 8, 2021
As theatres across the globe have started the journey back to normal operations, one thing has become abundantly clear: audience members aren’t buying tickets in the same way, or on the same cycle, that they were beforehand. As many producers have noted, audiences are buying tickets later and later in the cycle, with many ticket purchases coming within two weeks of the performance date. This shift means that producers and their marketing team must reconsider how and when they’re making their media buys. For this webinar, we were joined by Situation Interactive’s Rian Durham to discuss what producers should be considering, how Situation is dealing with the shift, and more!
Industry Pro Newsletter: The Numbers Are In on Annie Live and the State of the Industry
by Alex Freeman - Dec 6, 2021
As we once again find ourselves entering a winter of uncertainty, a few breakthrough infections and other illnesses have plagued major productions in multiple markets the past few weeks. While many continue to track the Omicron variant, a surge of Delta cases has made planning more complicated than most people hoped it would be.
Industry Pro Newsletter: Stage Mag Turns One and Tracking Tourism Across the Globe
by Alex Freeman - Nov 22, 2021
Across the globe, COVID case counts are rising once again, but the potential impact on tourism - the next major move toward the full recovery of the entertainment industry - is yet to be seen. In the United States, most international travel restrictions have been lifted, and Broadway’s current numbers are strong and on the rise.
Photo Coverage: James Franco & More Celebrate Opening Night of Rattlestick's THE LONG SHRIFT
by Jessica Fallon Gordon - Jul 14, 2014
The Off-Broadway production of The Long Shrift, written by Robert Boswell and directed by James Franco, opened last night at Rattlestick Playwrights Theater. The Long Shirt began previews on July 7th and will run through August 23rd. This play is James Franco's directing debut. BroadwayWorld was there for opening night and you can check out photo coverage below!