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Can a Tony Award Affect a Show's Path to Economic Success?

Fans of Broadway know that as soon as a show wins a Tony Award, ticket prices usually go up, and availability usually goes down. Syracuse University's Martin J. Whitman School of Management economics professor Robert Florence is taking a a closer look at how the Tony bump can effect a Best Musical winner. 
Emily Skinner, Jeremy Kushnier & More Set for Workshop of Bruce Hornsby Musical SCKBSTD at Signature Theatre

Continuing its ongoing efforts of supporting the development of new musicals and plays under its SigWorks program, Signature Theatre in Arlington, VA is currently workshopping SCKBSTD by Grammy Award-winning composer/lyricist Bruce Hornsby, lyricist Chip deMatteo and book writer Joe Calarco (Shakespeare's R&J, Walter Cronkite is Dead) based on an original book by Clay McLeod Chapman (rest area, The Tribe Trilogy). The workshop will culminate in an invitation only presentation.
SCKBSTD Breaks Sales Record at Virginia Stage Company

SCKBSTD - A New Musical by Bruce Hornsby broke sales records at its recent world premiere production in Norfolk, VA at Virginia Stage Company. A joint production with Mike Rafael and David Riemer of Spiral Staircase, the three-week run's total gross sales of $236,363 at the Wells Theatre made it the highest selling season production in VSC history. The show's sales even topped the Company's 1989 world premiere of the Broadway-bound Secret Garden.
Photo Flash: SCKBSTD Opening Night at Virginia Stage Co.

A New Musical by Bruce Hornsby officially opened at The Wells Theatre on Friday, January 21. This world premiere production features music and lyrics by Williamsburg native and Grammy Winner Bruce Hornsby, lyrics by Chip deMatteo and book by Clay McLeod Chapman. The show is based on an original story by Bruce Hornsby.
STAGE TUBE: Behind-the-Scenes of Virginia Stage Co.'s SKSBTD; Opens Tonight!

A New Musical by Bruce Hornsby officially opens at The Wells Theatre tonight, Friday, January 21. This world premiere production features music and lyrics by Williamsburg native and Grammy Winner Bruce Hornsby, lyrics by Chip deMatteo and book by Clay McLeod Chapman. The show is based on an original story by Bruce Hornsby.
Photo Flash: Paice & Cuccioli Open SCKBSTD at Virginia Stage Co. Tonight

A New Musical by Bruce Hornsby officially opens at The Wells Theatre tonight, Friday, January 21. This world premiere production features music and lyrics by Williamsburg native and Grammy Winner Bruce Hornsby, lyrics by Chip deMatteo and book by Clay McLeod Chapman. The show is based on an original story by Bruce Hornsby.

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