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Matthew Serino

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BIO

Serino founded Serino Coyne, the nation's longest-running live-entertainment advertising agency, with Nancy Coyne in 1977. He departed as President in 2007. In the three decades that he spent with the company, it worked on such iconic shows as A Chorus Line, Cats, The Phantom of the Opera, Grand Hotel, Miss Saigon, Angels in America, Sunset Boulevard, Rent, The Producers, Mamma Mia!, Thoroughly Modern Mille, Hairspray, Wicked, and many more.
He died in June 2023.

Productions

 
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News


Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations
by Stephi Wild - Oct 24, 2024

Serino Coyne CEO, Matt Upshaw, has announced new, significant  advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!
Wake Up With BWW 6/27: Casey Cott Joins MOULIN ROUGE!, Jimmy Awards Winners, and More!
by - Jun 27, 2023

Top stories: Casey Cott is the next Christian in Moulin Rouge! the Musical,, plus find out who won at the Jimmy Awards, and more!
Matthew Serino, Founder of Broadway Advertising and Marketing Agency Serino Coyne, Passes Away
by Nicole Rosky - Jun 26, 2023

BroadwayWorld is saddened to report that Matthew Serino, founder of Broadway advertising and marketing agency Serino Coyne, passed away last week. 
Open Book: JERSEY BOYS' Co-Bookwriter Rick Elice's Journey From Actor To Tony-Nominated Author
by Michael Dale - May 30, 2016

A chance meeting at an opening night party changed the career of a young actor.

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Videos