Serino founded Serino Coyne, the nation's longest-running live-entertainment advertising agency, with Nancy Coyne in 1977. He departed as President in 2007. In the three decades that he spent with the company, it worked on such iconic shows as A Chorus Line, Cats, The Phantom of the Opera, Grand Hotel, Miss Saigon, Angels in America, Sunset Boulevard, Rent, The Producers, Mamma Mia!, Thoroughly Modern Mille, Hairspray, Wicked, and many more.
He died in June 2023.
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