Macy's “Shop For A Cause” Campaign Raised $3.4 Million
Macy's announced that it has raised $3.4 million for the March of Dimes and various charitable organizations across the country as a result of the generous participation of customers nationwide in its 2014 Shop For A Cause event.
Macy's Announces Weddings with Clinton Kelly
Macy's announced a new campaign, 'Weddings with Clinton Kelly,' providing a treasure trove of big-day advice and helpful resources for couples. Starting this month as 'Wedding's Best Man' for Macy's, Clinton Kelly will lend his lifestyle, fashion, entertaining and etiquette expertise through a new online hub, macys.com/weddingswithclintonkelly. As part of the campaign, one lucky couple also will win a $10,000 registry courtesy of Macy's and a trip to New York City to shop with Kelly.
Macy's Kicks Off Spring with “Secret Garden” Campaign
This week, in celebration of spring, Macy's Secret Garden campaign will be in full bloom at Macy's stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring's cheerful colors, garden-inspired merchandise, special promotions and events, Macy's customers can also support a local park through a new fundraising program - Macy's 'Heart Your Park' - kicking off on Friday, March 7.
To Tommy, From Zooey: Zooey Deschanel Collabs With Tommy Hilfiger
Actress, singer and musician Zooey Deschanel is teaming up with Tommy Hilfiger on a capsule collection to debut at Macy's this spring. The collection, To Tommy, From Zooey, mainly consists of flirty dresses that stay true to Deschanel's quirky and girly aesthetic.
Macy's and Make-A-Wish Welcome Back “Wishes Across America,” Today
On Dec. 6, customers across the nation will have the opportunity to spread joy and goodwill as Macy's National Believe Day returns for a fifth season of giving. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.
Macy's and Make-A-Wish Welcome Back “Wishes Across America,” 12/6
On Dec. 6, customers across the nation will have the opportunity to spread joy and goodwill as Macy's National Believe Day returns for a fifth season of giving. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.
Macy's Invokes the Power of Pink for Breast Cancer Awareness
This fall, Macy's will once again invite America to THINK PINK in an effort to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, women - survivors and those affected by the disease - will have the opportunity to salute Breast Cancer Awareness Month, and look good while doing good with commemorative pink product from an array of fashion, cosmetics brands and home merchandise.
One Direction Takes Over Macy's to Launch "Our Direction" Fragrance
Macy's announced that One Direction's highly-anticipated debut fragrance 'Our Moment' is officially available tomorrow at more than 650 Macy's stores across the country and on macys.com. First introduced in the UK during the summer, the vibrant and playful, fruity floral fragrance is striking just the right note. The fragrance was inspired by and is dedicated to fans. To celebrate the U.S. launch, Macy's will host a music takeover in stores across the country tomorrow with tunes from the band's two globe-conquering albums, 'Up All Night' and 'Take Me Home.' Macy's One Direction music takeover will also include the hit single from the band's third studio album 'Midnight Memories,' titled 'Best Song Ever,' which recently won MTV's 2013 Video Music Award for 'Best Song of Summer.' Fans will also recognize some familiar voices playing on Macy's airwaves - Harry, Liam, Louis, Niall and Zayn will join in the fun with special exclusive shout-outs to Macy's customers that will play throughout the day.
Macy's Hosts Eighth Annual “Shop For A Cause”
Macy's invited customers to participate in its eighth annual national Shop For A Cause charity event on Aug. 24, 2013. Macy's Shop For A Cause is a unique, one-day-only shopping event, created to support the fundraising efforts of local charities, which has helped raise more than $45 million since 2006. In addition to thousands of local charities selling savings passes across the country, Macy's has designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy's stores and on macys.com.
Macy's Be Book Smart Campaign Distributes 10 Million Books
Reading Is Fundamental (RIF) and Macy's Be Book Smart campaign achieved its biggest milestone to date raising enough funds over the past decade to distribute 10 million books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy's stores nationwide from June 21 through July 21 and raised more than $3.9 million for RIF to promote children's literacy.
MATERIAL GIRL's 2013 Campaign to Feature Rita Ora
MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna today unveiled its Fall 2013 Material Girl marketing campaign featuring international performer, Rita Ora. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Selected by Madonna and her daughter Lola, Rita joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand, available exclusively at Macy's and macys.com in the United States.
Madonna's Launches Her 'Fashion Evolution' Pop-up Exhibit
Madonna, Material Girl and Macy's are offering consumers the ultimate insider experience with the unveiling of a thrilling one day pop-up fashion exhibit, 'Madonna's Fashion Evolution' at Macy's in Century City, California. On Thursday, April 25th, from 6-8pm, several of Madonna's most iconic fashion items including her infamous Jean Paul Gaultier cone bra corset from her Blonde Ambition Tour, her Reinvention Tour ensemble by Christian Lacroix, her 'Like A Virgin' wedding dress, and other legendary pieces will be on display for fans to get a firsthand view of the evolution of Madonna's fashion. The exhibit will take place surrounded by the hugely successful fashion forward Material Girlline that Madonna created exclusively for Macy's with her daughter, Lola.
Macy's 'Marilyn Monroe' Collection Launches Today
Today, fans of Marilyn Monroe's legendary style can officially shop the starlet's eponymous apparel collection exclusively at 150 Macy's stores and on macys.com/mstylelab. The new line will offer those who covet Marilyn Monroe's coquettish style a combination of flirty and sweet looks that remain true to her iconic aesthetic. The collection, created by Authentic Brands Group and LF USA, will be sold within a Marilyn-inspired shop in Macy's Mstylelab department, offering customers an up-close look at the starlet's personality revealed through photography, music and custom displays.
Macy's Unveils Exclusive “Marilyn Monroe” Collection
Macy's unveiled Marilyn Monroe, an apparel collection that re-imagines the style of the greatest icon of the 20th century for the 21st century fashionista. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl. This March, Marilyn Monroe will launch exclusively in the Mstylelab department at 150 Macy's stores and online at macys.com. Customers and fans can look forward to an advertising campaign that immortalizes the starlet's style through iconic photographs alongside the new collection.
Macy's Creates YES, VIRGINIA THE MUSICAL for Schools Nationwide
Macy's original animated special, "Yes, Virginia" will be brought to life this holiday season as the retailer announces "Yes, Virginia The Musical," an original program that will bring the uplifting story to school stages nationwide. Additionally, Macy's will award $1,000 grants to 100 eligible schools to support their productions of the musical.
Macy's Launches Believe Campaign
Macy's today announced the launch of 'Believe,' the retailer's annual national holiday effort to support the Make-A-Wish Foundation.
