Meet a Marketer: Rachel J.S. Hewitt, Founder of Rachel / Media
Rachel / Media has managed substantial advertising budgets, consistently achieving key performance indicators (KPIs) that drive sustainable growth, conversions, and brand awareness. A highlight of their work includes the social media campaign for Elegies, which gained international traction through strategic celebrity engagement and account development, and the creation of the viral digital event Lightning Thief Appreciation Day for TheaterWorksUSA.
Cycle 3 of Douglas Lyons' The NEXT WAVE INITIATIVE to Open Submission This Month
The Next Wave Initiative has announced open submissions for Cycle 3 of its scholarship program. Founded by Broadway multi-hyphenate, Douglas Lyons (Parade at City Center, and Chicken and Biscuits,), The Next Wave Initiative is a developmental branch of The Directors Company committed to amplifying future Black voices in the American theatre.