B&B Theatres and Dealflicks Launch Dynamic Inventory of Full-Priced Movie Tickets and Deals
B&B Theatres, the 7th largest U.S. movie theatre chain, and Dealflicks have successfully launched a mix of full-priced tickets and deals across B&B's 391 screens and 49 theatres. While online ticketing for all films and showtimes will be available, a varied amount of ticket and concession deals will be available for movies on certain days. Availability and prices will differ depending on time of day, day of week, seat availability, and other factors. All B&B sales will run through movieXchange, Vista Group's newest ticketing API, ensuring guaranteed seating and a seamless in-theatre redemption experience for the customer. By compiling the sales and API inventory data, Dealflicks' pricing and inventory can get smarter as time goes on.