Alexandra Shapiro

SYFY Puts Fans Front & Center at San Diego Comic Con 2018 With Non-Stop Panels, Parties, Mystery Boxes, Activations, and 24/7 Coverage From SYFY Wire
by BWW News Desk - Jul 24, 2018

One year after SYFY debuted its new fan-centric rebrand, the network is going big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses, trains and gear featuring art created by fans – SYFY's 'Con presence is designed to be the year's ultimate celebration of fandom. In addition, the independent genre news site SYFY WIRE will blanket the 'Con to provide round-the-clock on-air and online coverage of all the biggest stories.

SyFy Puts Fans Front & Center at San Diego Comic-Con 2018 with Panels, Parties, Mystery Boxes, & Coverage from SyFy Wire
by Macon Prickett - Jul 2, 2018

One year after SYFY debuted its new fan-centric rebrand, the network is going big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses, trains and gear featuring art created by fans – SYFY's 'Con presence is designed to be the year's ultimate celebration of fandom. In addition, the independent genre news site SYFY WIRE will blanket the 'Con to provide round-the-clock on-air and online coverage of all the biggest stories.

SYFY Puts Fans Front & Center at San Diego Comic Con 2018 With Non-Stop Panels, Parties, Mystery Boxes, Activations, and 24/7 Coverage From SYFY Wire
by Tori Hartshorn - Jun 29, 2018

One year after SYFY debuted its new fan-centric rebrand, the network is going big at San Diego Comic-Con 2018. With 10 panels, two fan parties, roving interactive activations, mystery boxes galore, pop-up fan awards, and branded buses, trains and gear featuring art created by fans – SYFY's 'Con presence is designed to be the year's ultimate celebration of fandom. In addition, the independent genre news site SYFY WIRE will blanket the 'Con to provide round-the-clock on-air and online coverage of all the biggest stories.

IHOP' Announces the Return of 'All You Can Eat Pancakes' for Just $3.99, Now Through February 11 at Restaurants Nationwide
by Marina Kennedy - Jan 5, 2018

For six decades, IHOP Restaurants has believed in one, simple truth life is just better with hot, fluffy Buttermilk pancakes. To kick off its year-long milestone celebration, the brand is rewarding its loyal guests by bringing back its most requested promotion: endless stacks of its world-famous buttermilk pancakes for just $3.99*.

Syfy Announces SAN DIEGO COMIC-CON 2017 Panel and Screening Schedule
by Caryn Robbins - Jul 12, 2017

As Syfy celebrates its 25th anniversary and its recent brand reboot, the network is headed to San Diego Comic-Con bigger and better than ever before. In addition to 15 Syfy series panels or screenings, the network is rolling out a host of events, activations and parties designed to leave no fan behind.

Syfy to Bring Fandemonium to San Diego Comic-Con with Wall-to-Wall Takeover
by Caryn Robbins - Jul 5, 2017

As SYFY celebrates its 25th anniversary and its recent brand reboot, the network is headed to San Diego Comic-Con bigger and better than ever before. In addition to 15 SYFY series panels or screenings, the network is rolling out a host of events, activations and parties designed to leave no fan behind.

Syfy Announces Reboots; Development of George R.R. Martin's NIGHTFLYERS & More
by Caryn Robbins - May 11, 2017

In advance of its 25th anniversary this September, SYFY today announced a strategic point of view focused on a renewed commitment to the genre and fandom at large. This includes an all-new look and feel, an expansion of its news division SYFY WIRE, and high profile additions to the network's ambitious original programming slate.

USA Network's MR. ROBOT Debuts Virtual Reality Experience at San Diego Comic Con
by Caryn Robbins - Jul 22, 2016

This year at San Diego Comic-Con, fans of USA Network's Emmy-nominated MR. ROBOT will be able to experience a one-of-a-kind virtual reality prequel, written and directed by Sam Esmail and starring Emmy nominee Rami Malek.

USA Network & VOX Media's The Verge to Host Live Digital MR ROBOT After Show
by Caryn Robbins - Jul 11, 2016

USA Network and The Verge, Vox Media's technology and culture brand, will extend the MR. ROBOT fan experience online each week with the newly-announced MR. ROBOT DIGITAL AFTER SHOW HOSTED BY THE VERGE

USA Network's MR. ROBOT Takes Its Message Global Via Facebook Live
by Caryn Robbins - Jul 8, 2016

This week on Facebook Live, fans of the award-winning USA Network series MR. ROBOT witnessed one of the most widespread global marketing stunts ever conducted.

USA Network Unveils New Tagline & Brand Positioning 'We The Bold'
by Caryn Robbins - Apr 14, 2016

USA Network announces “We The Bold,” a new brand positioning debuting today that encapsulates the network's evolved programming strategy and telegraphs a new, distinct point of view for the brand.

USA & Uber Team on Comic Con Stunt for New Drama COLONY
by Caryn Robbins - Jul 9, 2015

USA Network announced today an unprecedented Uber partnership and largest transportation domination stunt to ever hit San Diego's Comic-Con® for its highly-anticipated drama series, COLONY.

USA's MR. ROBOT & Twitch to 'Hack' Electronic Entertainment Expo
by Caryn Robbins - Jun 18, 2015

USA Network today announced an expansive partnership with Twitch, the world's leading social video platform and community for gamers and the official livestream partner of the Electronic Entertainment Expo (E3)

USA Network Teams with Dubsmash for CHRISLEY KNOWS BEST Branded Channel
by Caryn Robbins - May 29, 2015

USA Network today announced a first of its kind partnership with the popular video messaging app, Dubsmash.

USA Network to Stream MR. ROBOT Pilot Online with Spanish Subtitles
by Tyler Peterson - May 4, 2015

 For the first time ever, USA Network will give audiences the opportunity to watch the pilot of its award-winning upcoming dramatic thriller MR. ROBOT with Spanish language subtitles.  Starting May 27, through premiere, the pilot will be available with Spanish subtitles across On Demand platforms including Xfinity On Demand and YouTube.  And from May 27 through June 5, the pilot will be offered on Hispanic sites including Telemundo.com, Terra.com and Latina.com.  The series premiere will also be simulcast on sister cable network NBC UNIVERSO with subtitles on June 24 at 10/9c.

US & Wattpad to Debut DIG Prequel
by Tyler Peterson - Jul 23, 2014

In a first of its kind collaboration, USA Network and Wattpad, the world's largest social community of readers and writers, announced a partnership to release the prequel to the much-anticipated event series DIG. Premiering this fall, DIG is created and executive produced by Tim Kring ('Heroes') and Gideon Raff ('Homeland') and stars Jason Isaacs ('Harry Potter') and Anne Heche ('Hung'). This marks the first television network partnership for Wattpad, which will provide users with exclusive content from the upcoming series well in advance of its debut this fall.

USA Network Unveils New Marketing Campaign #AREYOUSATISFIED
by Caryn Robbins - Jul 8, 2014

USA Network today unveiled a highly provocative ad campaign for the network's new original drama series SATISFACTION, which premieres Thursday, July 17.

USA Network Teams with New York Magazine for 'Sex in the City' Survey to Support SATISFACTION
by TV News Desk - Jun 30, 2014

USA Network and New York Magazine today unveiled the results of a survey that asked New Yorkers their thoughts on love, lust, relationships, and what it truly means to be satisfied. The survey tapped into themes in the network's provocative new original drama SATISFACTION, which explores modern marriage at its midpoint through the lens of one couple who question, “What do you do when having it all is not enough?” SATISFACTION premieres Thursday, July 17 at 10/9c on USA.

USA Welcomes Fans to Vote for Favorite Character-Drive SUITS Episode
by Tyler Peterson - Apr 28, 2014

On the heels of an extremely successful “PSYCH All-Night,” USA is hosting an inaugural fan-driven SUITS interactive marathon event dubbed “Suits After Hours” on Friday, June 6 from 12AM-6AM. The marathon celebrates the network's most socially charged series and its die-hard fans. Starting on April 24 through May 4, fans can determine the night's six winning episodes by voting at SUITS.USANetwork.com (http://www.usanetwork.com/suits). During the event, sponsored by Lexus, each hour-long block will be dedicated to a beloved SUITS character starting with the Harvey (Gabriel Macht) hour at 12AM followed by Donna (Sarah Rafferty), Mike (SAG Award nominee Patrick J. Adams), Jessica (Gina Torres), Rachel (Meghan Markle) and Louis (Rick Hoffman). Throughout the night, viewers will be treated to exclusive on-air content as SUITS stars personally share their favorite memories from the fan-selected episodes as well as insight into their characters. The overnight activation is in anticipation of the fourth season of SUITS, which premieres on Wednesday, June 11 at 9/8c.

USA Network's SUITS to Visit College Campuses Across the Country
by Caryn Robbins - Jan 16, 2014

USA Network is bringing SUITS' sophisticated legal world directly to its highly engaged collegiate fans when the show embarks on a nationwide SUITS College Tour ahead of the mid-season premiere, Thursday, March 6 at 9/8c.