Footaction and J. Cole Created Contest 'Own the Stage'
Footaction, the athletic-inspired retailer, and Grammy-nominated music artist J. Cole, joined together to create 'Own the Stage,' a one-of-a-kind design contest specifically for the music-inspired members of Footaction's loyalty program, the Star Club. Members of the customer base were encouraged to design a custom t-shirt that J. Cole wore during his exclusive performance for Footaction's Star Club members, musicians and tastemakers.