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Playwrights Horizons Welcomes New Director of Marketing

By: Aug. 15, 2014
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After a national search, Playwrights Horizons announced today the appointment of Kyle Sircus as the institution's new Director of Marketing. Beginning Monday, September 22, Mr. Sircus will join the acclaimed theater company direct from Berkeley Repertory Theatre in Berkeley, CA, where he currently serves as Marketing Manager, a position created especially for him in July 2012. Mr. Sircus will lead the theater company's seven-person Marketing Department.

At Berkeley Rep, Mr. Sircus currently serves alongside the Director of Marketing and Communications to supervise all marketing, PR, promotional and customer service activities for the theater. Highlights of his tenure at Berkeley Rep include managing partnerships with community organizations and media outlets (including The San Francisco Chronicle), overseeing all media relations for the pre-Broadway run of No Man's Land starring Ian McKellen and Patrick Stewart and strengthening the theater's strategies around digital media and audience engagement. A native of Chicago, IL, Kyle is a graduate of Tufts University.

"We are thrilled to welcome Kyle to Playwrights Horizons," said Managing Director Leslie Marcus. "Kyle created and managed a host of new programs and partnerships at Berkeley Rep that helped build new audiences for the theater. His expertise in developing high impact digital campaigns, including expanding engagement through social media, will further our already aggressive outreach in this expanding arena. Kyle's leadership ability and his skill in all areas of marketing will help us develop and execute new marketing strategies and strengthen our reputation in New York and beyond."

Mr. Sircus replaces Playwrights' longtime Marketing Director, Eric Winick, who first joined the company in 1999. Mr. Winick left Playwrights Horizons last month to become the Chief Marketing Officer of JCC Manhattan.

The announcement of Mr. Sircus joining Playwrights Horizons from across the country comes on the heels of high praise for the theater company from a prominent West Coast voice. Last week in The Los Angeles Times, theater critic Charles McNulty wrote, "Tim Sanford has made Playwrights Horizons the most exciting place in the country for new playwriting not waiting to be picked up by Broadway producers."

Playwrights Horizons is a writer's theater dedicated to the support and development of contemporary American playwrights, composers and lyricists and to the production of their new work. Under the leadership of artistic director Tim Sanford and managing director Leslie Marcus, the theater company continues to encourage the new work of veteran writers while nurturing an emerging generation of theater artists. In its 44 years, Playwrights Horizons has presented the work of more than 400 writers and has received numerous awards and honors, including a special 2008 Drama Desk Award for "ongoing support to generations of theater artists and undiminished commitment to producing new work." Notable productions include six Pulitzer Prize winners - Annie Baker's The Flick (2013 Obie Award, 2013 Susan Smith Blackburn Prize), Bruce Norris's Clybourne Park (2012 Tony Award, Best Play), Doug Wright's I Am My Own Wife (2004 Tony Award, Best Play), Wendy Wasserstein's The Heidi Chronicles (1989 Tony Award, Best Play), Alfred Uhry's Driving Miss Daisy and Stephen Sondheim and James Lapine's Sunday in the Park with George - as well as Ms. Baker's Circle Mirror Transformation (three 2010 Obie Awards including Best New American Play); Anne Washburn's Mr. Burns, a post-electric play, Lisa D'Amour's Detroit (2013 Obie Award, Best New American Play); Samuel D. Hunter's The Whale (2013 Lortel Award, Best Play); Kirsten Greenidge's Milk Like Sugar (2012 Obie Award); Sarah Ruhl's Stage Kiss and Dead Man's Cell Phone; Gina Gionfriddo's Rapture, Blister, Burn; Dan LeFranc's The Big Meal; Amy Herzog's The Great God Pan and After the Revolution; Bathsheba Doran's Kin; Adam Bock's A Small Fire; Edward Albee's Me, Myself & I; Melissa James Gibson's This (2010 Susan Smith Blackburn Prize finalist); Doug Wright, Scott Frankel and Michael Korie's Grey Gardens (three 2007 Tony Awards); Craig Lucas's Prayer For My Enemy and Small Tragedy (2004 Obie Award, Best American Play); Adam Rapp's Kindness; Lynn Nottage's Fabulation (2005 Obie Award for Playwriting); Kenneth Lonergan's Lobby Hero; David Greenspan's She Stoops to Comedy (2003 Obie Award); Kirsten Childs's The Bubbly Black Girl Sheds Her Chameleon Skin (2000 Obie Award); Richard Nelson and Shaun Davey's James Joyce's The Dead (2000 Tony Award, Best Book); Stephen Sondheim and John Weidman's Assassins; William Finn's March of the Falsettos and Falsettoland; Christopher Durang's Betty's Summer Vacation and Sister Mary Ignatius Explains It All For You; Richard Nelson's Goodnight Children Everywhere; Lynn Ahrens and Stephen Flaherty's Once on This Island; Jon Robin Baitz's The Substance of Fire; Scott McPherson's Marvin's Room; A.R. Gurney's Later Life; Adam Guettel and Tina Landau's Floyd Collins; and Jeanine Tesori and Brian Crawley's Violet.

The 2014/2015 Playwrights Horizons Season kicks off Friday, August 22, when previews begin for the New York premiere of BOOTYCANDY, a new play written and directed by Obie Award winner Robert O'Hara.



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