MY NAME IS ASHER LEV Celebrates 100 Performances at The Westside Theatre

My Name Is Asher Lev, the hit off-Broadway play based on the best selling novel by Chaim Potok, celebrated 100 performances at The Westside Theatre on Sunday, February 3rd. The show was recently extended and tickets are currently on sale through May 26, 2013.

"My producing partners and I are just thrilled that theatre audiences have embraced My Name is Asher Lev," said producer Darren Bagert. "After 100 performances and with our extension, it is wonderful that Chaim Potok's universal message of following your dreams will have the chance to touch even more people. We are truly humbled by the response."

Directed by Gordon Edelstein (The Glass Menagerie), the production at The Westside Theatre (upstairs) features Ari Brand (Broadway Bound, directed by David Cromer), who plays Asher Lev in this breakout performance. The New York Post praises him "With his dark eyes burning, Ari Brand brings a sincere intensity, in one of the most affecting performances of the year". Mark Nelson (nine Broadway productions including After The Fall, The Invention of Love, A Few Good Men; Obie Award winner for Picasso at the Lapin Agile) is "excellent" writes Associated Press and Jenny Bacon (Heartless, Omnium Gatherum) "appears lit from within" - Associated Press.

Set in post-war Brooklyn, My Name is Asher Lev tells the coming- of-age story of a boy prodigy who must be an artist at any cost -- against the will of family, community and tradition. It is the powerful telling of a young artist with a universal theme to follow our passion - against everything.

The distinguished creative team for My Name is Asher Lev includes set design by Eugene Lee (Wicked); lighting design by James F. Ingalls (Glengarry Glen Ross); costume design by Ilona Somogyi (Clybourne Park) and original music/sound design by John Gromada (Gore Vidal's The Best Man, Proof).

Producers include Darren Bagert, Martin Massman, Ruth Hendel, Daryl Roth, Sharon Karmazin, Joan Raffe & Jhett Tolentino, HIGHBROW, Ted Snowdon and Jamie deRoy.