Kid Rock to Open Little Caesars Arena with Fall Concerts

Olympia Entertainment, in partnership with Live Nation, named Kid Rock as the kickoff artist for the grand opening of Detroit's world-class, innovative Little Caesars Arena. Speaking live from the new 20,000+ seat arena floor, Kid Rock today announced he will open the building with four concerts September 12, 13, 15 and 16.

Tickets ($20, $35, $55 and $75) go on sale Friday, January 27 at 10 a.m. and can be purchased at OlympiaEntertainment.com, LiveNation.com, Ticketmaster.com or service-fee free at the Fox Theatre and Joe Louis Arena box offices, or Hockeytown Authentics in Troy. To charge tickets by phone, call (800) 745-3000. For additional information, call (313) 471-6611.

Kicking off Little Caesars Arena's star-studded and rapidly growing event roster, Kid Rock made the announcement flanked by Detroit Red Wings and Detroit Pistons franchise greats underlining the venue's status as the region's premier destination for both sports and entertainment.

"With this world-class, Michigan-Made, Detroit Built facility, it is only fitting that we would welcome a Michigan-Made, Detroit Built entertainment icon to perform the very first shows here at Little Caesars Arena," said Christopher Ilitch, President and CEO of Ilitch Holdings, Inc. "From the beginning, we've planned The District Detroit and Little Caesars Arena to have the greatest possible positive impact on our community. Kicking off the grand opening of Little Caesars Arena with four shows from a worldwide star and Detroit icon like Kid Rock is a terrific way to launch The District Detroit."

In the heart of The District Detroit's Woodward Square neighborhood, Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines for sporting events, entertainment acts, concerts, family shows and community functions. Rich with the tradition of the Original Six Detroit Red Wings, the legendary Detroit Pistons and Detroit's incredible musical heritage, the arena will also feature state-of-the-art technology, fan amenities and innovations throughout.

"Kid Rock is the perfect entertainer to open Little Caesars Arena," said Tom Wilson, president and CEO of Olympia Entertainment, the sports and entertainment organization that oversees business operations for the Detroit Red Wings. "Just as Henrik Zetterberg and Rick Mahorn serve as ambassadors for the Red Wings and The Pistons, respectively, Kid Rock serves as a true ambassador for the music of Detroit. He cares about this city and its people, and we're thrilled to have him as this amazing venue's opening act."

The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites six world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.

Home to the Detroit Red Wings, the Detroit Pistons, other sports and entertainment events, concerts, family shows and community functions, Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six Detroit Red Wings, the Detroit Pistons and Detroit's incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities. Little Caesars Arena, the crown jewel of the 50-block revitalization project known as The District Detroit, will open in the fall of 2017, and it's going to deliver amazing experiences.

Olympia Entertainment, a Detroit-based company owned by entrepreneurs Mike and Marian Ilitch, is one of the country's most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company owns and operates Detroit's Fox Theatre, the intimate City Theatre and also books and operates Joe Louis Arena and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies. To learn more about Olympia Entertainment, visit www.olympiaentertainment.com.

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.

The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites six world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.

The District Detroit will ultimately account for an economic impact of more than $2 billion by 2020 and create 12,500 construction and construction-related jobs and 1,100 permanent jobs. More than $346 million in contracts have been awarded to Detroit-based businesses, representing more than 60 percent of total contracts, and more than $530 million, or 90 percent of contracts, have been awarded to Michigan businesses.

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