Royal Enfield presents THE ART OF THE MOTORCYCLE

Royal Enfield is pleased to present The Art of the Motorcycle, a series of four exhibitions taking place at select venues during Art Basel Miami Beach, from December 6 through December 10, 2017. The Art of the Motorcycle features the works of celebrated Miami artists: Brookhart Jonquil, Alexander Mijares and The Milagros Collective. Known for their artistry and craftsmanship, Royal Enfield is commissioning these local talents to interpret Royal Enfield in their own distinctive and unique artistic styles during one of the art world's most illustrious seasons.

In the atrium of The Betsy-South Beach Hotel (1440 Ocean Dr, Miami Beach), Sculptor Brookhart Jonquil has created Odysseus, a Royal Enfield motorcycle hung within a mirrored, crystal-shaped structure. Jonquil describes Odysseus as, "suspended vertically in an infinite and immaterial space, the motorcycle's travel across land is transformed into the endless metaphysical journey". Odysseus is part of The Betsy's own exhibition, which is part of the official Art Basel Program. The show opens on December 4,2017 with an opening reception on December 8, 2017 at 8PM. It will be on display until December 10.

At the Imperial Moto Café (7299 NW 2nd Ave, Miami), self-taught painter, Alexander Mijares, has painted a Royal Enfield motorcycle in bold, bright colors that convey the vibrancy and energy of Miami. Both Imperial Moto Café and Mijares challenge the norms of their industries, making an exciting fit. In his career as a neo-expressionist artist, Mijares has activated countless objects by painting them. Mijares's work is in the personal collections of many noteworthy art collectors. His painted Royal Enfield motorcycle will be displayed from December 6, 2017 until December 31.

Knight Club by collaborative artistic duo, The Milagros Collective, opened on October 21, 2017 and will be on display at the Young At Art Museum (751 SW 121st Ave, Davie) in Davie until April 2018. The Milagros Collective (Felici Asteinza and Joey Fillastre) are known for their completely immersive installations. They will be placing a Royal Enfield motorcycle inside their current project, The Knight Club. Playing with pattern and camouflage creates a charged environment and as the viewer moves through the space, they will interact and explore the consumerist themes. The exhibition is sponsored by Ikea.

The Milagros Collective's second contribution to The Art of the Motorcycle, is a site-specific installation at Made at the Citadel (8325 NE 2nd Ave, Miami), a coworking space for creatives and artists. The work will be unveiled on December 7, 2017. Royal Enfield is a brand that has become synonymous with spontaneity and freedom. The Milagros Collective painted Royal Enfield will play and celebrate these themes. Immediately after its unveiling, it will be moved to Walt Grace Vintage (2450 NW 2nd Avenue Wynwood), an art gallery and vintage luxury car showroom, until December 31.

About the Art of the Motorcycle:

Royal Enfield, the oldest motorcycle brand in continuous production, goes beyond motorcycles; it is a motorcycling sub-culture, a culture of explorations and adventures. It continues to inspire countless people to a life-long pursuit of explorations through pure motorcycling. Pure motorcycling is defined as a world where the man, the machine and the terrain come together; it celebrates inspired travelers exploring various terrains as much as it does mechanics and custom- builders who explore the machine with a timeless charm. Royal Enfield, over the years, engaged with artists, has fostered a community of creative spirits and supported art projects celebrating this ethos of exploration, through the lens of motorcycling. These projects (around Art Basel Miami) are reflections of our continued endeavors in supporting and inspiring this spirit of exploration.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride. Royal Enfield's product line-up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement along with Continental GT 535cc café racer and the purpose built Himalayan powered by the new LS410 engine. Royal Enfield operates through 17 company-operated stores and 705+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South East Asia. Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania - an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular 'One Ride' where people around the world ride out on their motorcycles on the first Sunday of April. To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://royalenfield.com Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook https://www.facebook.com/RoyalEnfield; Follow @RoyalEnfield on Twitter

About Royal Enfield North America:

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid- size motorcycle segment in India with its unique and distinctive modern classic motorcycles.

With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. With 50 percent growth every year for the last six years, Royal Enfield is a key player in the global mid-size motorcycle market.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and has developed a network of more than 70 dealers in North America, including the U.S., Canada, Mexico and Puerto Rico. RENA currently offers the Bullet and Classic 500 motorcycles along with a range of genuine motorcycle accessories and apparel. All Royal Enfield models come with a two-year, unlimited mile warranty.

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