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City of Sarasota's Subsidy To The Van Wezel Performing Arts Hall Drops By 65%

By: Dec. 08, 2009
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Through team work, strong management and community support, the City of Sarasota's subsidy to the Van Wezel Performing Arts Hall dropped by 65% during the past fiscal year, which ended recently. The subsidy declined significantly, from $1 million during fiscal year 2007-08 to $350,000 in fiscal year 2008-09, ending September 30, 2009. "This is an impressive reduction," said City Manager Robert Bartolotta. "During these challenging economic times, Mary Bensel and her staff at the Van Wezel have remained focused on reducing the City's subsidy and they're doing a tremendous job. Cutting the subsidy by $650,000 in a single year is phenomenal," said Bartolotta.

City Manager Bartolotta and the City Commission will recognize the Van Wezel staff and its achievement during the next regular City Commission meeting Mon., December 7, 2009 at 2:30pm in the Commission Chambers at City Hall.

Five reasons are cited for the subsidy reduction: (1) Strong fiscal management. The number of full time employees at the Van Wezel has been cut by more than 50% over the past three years. (2) Team work. Due to staff reductions, many employees now juggle many more responsibilities and work many more hours. "It's been a team effort," said Mary Bensel, Van Wezel Performing Arts Hall Executive Director. "We've relied more on volunteers and part-time employees. And, they're taking on more responsibility and working many, many hours. The staff has been fabulous. Also, I cannot thank the community enough for its continued support," said Bensel. (3) Enhanced programming. There is an emphasis on selective and diverse programming from paid performances to Friday Fest. (4) Enhanced marketing. Many more marketing avenues are being utilized including selective placement of advertisements; promoting theme dinners and giveaways; the addition of a new electronic message board outside the Van Wezel along U.S. 41 which displays information about upcoming shows. (5) Expanded support from the Van Wezel Foundation. The Foundation committed $1 million to education programming over four years. Last year and this year, it committed an additional $150,000 per year for education, bussing and Mainstage sponsorships. The relationship between the Foundation and the City has blossomed into a true partnership.

To learn more about the Van Wezel, including upcoming performances, visit www.vanwezel.org.



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