Orpheum Theatre Celebrates Memphis Music with Passport Program

As part of The Theatre's Positive Memphis campaign, The Orpheum is pleased to announce the unveiling of The Memphis Music Passport Program, an interactive guide to the many area attractions that celebrate the history of Memphis music. The program encourages Memphians and first time visitors alike to discover the magic of the many historical and musical treasures the city has to offer.

These special limited edition keepsake passports contain information about eight of Memphis' most renowned musical attractions along with special offers, such as buy one get one free admission. Participating attractions in the Passport Program include Graceland, Stax Museum of American Soul Music, Sun Studio, Rock ‘N' Soul Museum, Beale Street, The National Civil Rights Museum, Backbeat Tours, and The Orpheum Theatre.

"The Orpheum's Positive Memphis campaign began back in 2006", said Kanette Rodgers, Vice President of Marketing. "Our president, Pat Halloran, along with our board of directors, felt The Orpheum should take a leadership role by allocating time and resources to help focus attention on all the positive things about our great city."

Since 2006, The Theatre has identified and recognized community leaders through The Orpheum's Memphis Hero's program. This project has promoted area museums, restaurants, and attractions through paid media and The Orpheum's website, social media channels, and weekly e-blasts.

"With shows like MEMPHIS and Million Dollar Quartet both gracing The Orpheum's 2011-2012 Broadway lineup, it seemed natural to focus this year's Positive Memphis campaign on our rich musical heritage," said Rodgers. "The international tours of MEMPHIS and Million Dollar Quartet will spotlight Memphis, Tennessee as an exciting, vibrant travel destination, resulting in future tourism revenue for years to come."

Memphis Music Passports may be picked up at The Orpheum Theatre Box Office, The Orpheum Theatre Box Office inside The Booksellers at Laurelwood, The Memphis Convention and Visitors Bureau, or at the concierge desk during any performance at The Theatre. Passport holders are encouraged to have their Passports stamped at each attraction. In addition to a sense of civic pride, those who visit all of the attractions and receive their stamp may bring their completed passport to The Orpheum Box Office to receive their limited edition Passport Program t-shirt.

About The Orpheum Theatre

The Orpheum Theatre is operated by the Memphis Development Foundation, a non-profit organization that depends on the financial support of the community to carry out its mission to foster the enjoyment and understanding of the arts in Memphis, as well as the economic prosperity of Downtown and surrounding areas. For more information, visit www.orpheum-memphis.com or call 901-525-7800. The Orpheum is located at 203 South Main Street Memphis, TN 38103.

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