NCM Fathom And FPP Present FOREVER PLAID, A 20th Anniversary Special 7/9

NCM Fathom and “Forever Plaid” Productions (FPP) partner to present one of Off-Broadway’s most popular and critically acclaimed musicals, “Forever Plaid.” This event will feature a Live introduction by the original cast, including Daniel Reichard, Larry Raben, Stan Chandler, David Engel, Stuart Ross and under the musical direction of David Snyder will be followed by a pre-taped performance of the musical, “Forever Plaid”. David Hyde Pierce narrates the film. The night will conclude with a Live “bouncing ball” sing-a-long with the cast and theatre audiences. This event will be entertaining for people of all ages - one night only – Thursday, July 9th.

The event begins at 5:00pm with national premiere scheduled for 8:00pm. It is set to take place at Club Nokia, 800 West Olympic Blvd., Los Angeles .

Tickets cost $18.00 (general admission)

For more information, visit www.FathomEvents.com or www.foreverplaid.com.

Fathom is a leader in the alternative entertainment industry, presenting a variety of one-of-a-kind entertainment events in movie theaters nationwide since 2002 including live, high-definition performances of the Metropolitan Opera, as well as special live town hall discussions, sporting, music, anime and many other unique entertainment presentations.

Forever Plaid Productions is a Production Company created by producers Benni Korzen, Barney Cohen, Suren M. Seron and Christopher Gosch to hold the rights to as well as produce “Forever Plaid” for the screen, home entertainment market, and beyond.  Visit the brand’s website at www.foreverplaid.com.

National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema, lobby and online advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC’s national network includes over 17,000 screens of which approximately 15,000 are part of the company’s Digital Content Network (DCN). NCM LLC’s network covers 176 Designated Market Areas® (49 of the top 50). During 2007, approximately 689 million patrons attended movies shown in theatres currently included in the network (excluding Consolidated Theatres and Star Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. To learn more about National CineMedia Inc., visit the company’s website at www.ncm.com.

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