Larry King Set As Grand Marshal 2010 Hollywood Christmas Parade 11/28

Television icon and Emmy Award, Peabody Award and Cable ACE Award winner, Larry King (CNN's Larry King Live), will reign as the Grand Marshal of The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots, to be presented live in Hollywood, CA on Sunday, November 28, 2010 at 6:00 p.m. Erik Estrada (World's Funniest Moments, CHiPS) and Laura McKenzie (World's Funniest Moments, Laura McKenzie's Traveler) will serve as Broadcast Hosts of the parade, which will be televised nationally on the Hallmark Channel on December 10, 2010. Thereafter the parade can be seen on television on the Hallmark Movie Channel and in national syndication throughout the month of December. Kyle Massey (Dancing With The Stars, That's So Raven) and Christopher Massey (Zoey 101, The Lion King) will serve as the parade's Roving Reporters.

Larry King said, "I am honored to have been selected as this year's Grand Marshal of the Hollywood Christmas Parade, particularly since Hollywood has been so good to me professionally. I have been in the broadcasting business for 53 years. For the last 25 years I have had the great privilege of hosting my own television show, Larry King Live. For the last 12 years my show has been broadcast from CNN, only a block away from where the Hollywood Christmas Parade originates on Hollywood Boulevard. I, and my wife Shawn, and two boys, Chance and Cannon, look forward to greeting everyone in the streets of Hollywood on November 28th as we make our way around the parade route to wish you all a happy, healthy and prosperous holiday season."

Bill Abbott, President & CEO, Hallmark Channels said, "Hallmark Channel and Hallmark Movie Channel are America's family networks and are a touch point in many homes throughout the holidays. We are also enthusiastic supporters of Toys for Tots, an anchor organization for helping economically disadvantaged children at Christmas. We are grateful to have our networks, Toys for Tots and the Parade come together to help kids, and we are proud to have 'The Hollywood Christmas Parade Benefiting Marine Toys for Tots' on our air."

David McKenzie, Emmy Award-winning producer and president of Associated Television International, producers of the 2010 Hollywood Christmas Parade said, "We're delighted to have legendary broadcaster Larry King serve as our Grand Marshal. We're also proud to welcome Marine Toys for Tots as part of this year's celebration. The exceptional work they do in bringing the joy of Christmas to less fortunate children is a cause that has been embraced by communities throughout the nation."

Lieutenant General Pete Osman, USMC (Ret), President and CEO of the Marine Toys for Tots Foundation said, "Toys for Tots truly appreciates being selected as the charity partner of the 2010 Hollywood Christmas Parade. We believe our presence in the parade will offer a reminder to families across the nation to think of others this holiday season. By donating a new unwrapped toy or by making a cash contribution to the Marine Toys for Tots Foundation, we will be able to bring smiles to children on Christmas morning who otherwise might be forgotten."

Grandstand tickets for the 2010 Hollywood Christmas Parade are now on sale!!! Parade attendees can view the event in style and comfort. Reserved Grandstand Seating for The Hollywood Christmas Parade Benefiting Marine Toys for Tots are now available for purchase within Associated Television International's "live set" area located on Hollywood Boulevard between Orange Street and Highland Avenue. Tickets are $35 per ticket. All seats are reserved at the time the order is placed. There are no refunds or exchanges. Group Discounts are available for groups of 25 or more. All major credit cards are accepted, including Visa, MasterCard, Discover and American Express. To order tickets, please call toll free at 1-866-PARADE1 (866-727-2331).

Grandstand tickets can be purchased via the telephone until Saturday afternoon, November 27, 2010. On the day of the parade Grandstand tickets will be available at a ticket booth on Hollywood Boulevard located in the Grandstand area near the intersection of Highland Avenue and Hollywood Boulevard in Hollywood.

Free Curbside Seating will be available along the entire parade route, starting East of the Grandstand Seating area on Hollywood Boulevard. One of the easiest ways to get to the parade is to take Metro. There are two stations located on the parade route, one at Hollywood Boulevard and Highland Avenue, and another at Hollywood Boulevard and Vine Street. For further information or to plan the best route, use the Metro Trip Planner. For further information, or to plan the best route, use the Metro Trip Planner at www.metro.net.

There are numerous Parking Lots in close proximity to the parade route, including Grant Parking lots located throughout Hollywood, as well as at the Hollywood & Highland Shopping Complex accessible from Highland Avenue, near Hollywood Boulevard. Most lots are paid parking. Please contact individual parking lots for pricing.

For updates and further information about The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots, please visit the parade's official website, www.TheHollywoodChristmasParade.com <http://www.TheHollywoodChristmasParade.com> or call 1-866-PARADE1
(1-866-727-2331).

2010 Parade Participants Will Include:

Celebrities announced (as of 11/17/10): Kevin Eubanks (The Tonight Show with Jay Leno); Vivica A. Fox (Independence Day); Harry Hamlin and Lisa Rinna (Harry Loves Lisa); CHRIS HARRISON (The Bachelor); Donna Mills (Knots Landing); Ronn Moss (The Bold and The Beautiful); Lisa Rinna (Harry Loves Lisa); Stars From Castle, Day's of Our Lives, Good Luck Charlie, Grey's Anatomy, Modern Family, Sonny With a Chance, Wizards of Waverly Place and The Young and the Restless; Dick Van Dyke (Chitty Chitty Bang Bang); Ace Young (American Idol) and many more!!!

Bands: Banning High School Mighty Marching Pilots (Wilmington, CA); Beckman High School Patriot Marching Band (Irvine, CA); Cathedral City High School Marching Band (Cathedral City, CA); Elko High School Band of Indians (Elko, NV); Fairfield High School Scarlet Brigade Band (Fairfield, CA); Gulf Coast High School "Shark" Marching Band (Naples, FL); Long Beach Junior Concert Band (Long Beach, CA); Norwalk All City Youth Band (Norwalk, CA); Rowland High School Rader Regiment (Roland Heights, CA); Sandra Day O'Connor High School Marching Band (Phoenix, AZ); South East High School Band (South Gate, CA); United States Marine Corps Marching Band (29 Palms, CA); Villa Park High School Marching Spartans (Villa Park, CA); and Yorba Linda High School Band (Yorba Linda, CA).

Equestrians: Broken Horn Ropers; C-Star Riders; Classy Curly Riders; Mario's Andalusians; Painted Ladies Rodeo Performers; Rancho La Laguna; The Gypsy Travelers - Desert Winds Gypsy Horses; The Norco Cowgirls Rodeo Drill Team and United States Marshals.

Floats: Coca-Cola (Santa Claus Float); Fox Home Entertainment (Chitty Chitty Bang Bang); Los Angeles World Airports (Mini Jets) and Wells Fargo Historical Museum.

Balloons: Fox Home Entertainment (Family Guy: It's A Trap!) and Galaxy Press (Pirate).

Character/Novelties: Archibald Mouse; Disney Home Entertainment (The Search For Santa Paws); Disney Home Entertainment (Step Up 3D Dancers); Saban Brands (Power Rangers Samurai); Knott's Characters; and The Tap Dancing Christmas Trees.

Parade Road Closures:
Saturday, November 27, 2010:
- 12:01 a.m. Saturday morning Hollywood Boulevard from Orange Street to Highland Avenue
- Orange Street from Hollywood Boulevard South to the alley North of Hawthorne Street
- Re-opening Monday, November 29, 2010 at 6:00 p.m.

Sunday, November 28, 2010:
- Hollywood Boulevard from LaBrea Avenue to Orange Street 6:00 a.m. to 10:00 p.m.
- Hawthorne Avenue, DeLongpre Avenue, Fountain Avenue from LaBrea Avenue to Highland Avenue at 1:00 p.m. Re-opening at 9:00 p.m.
- El Cerrito Place from Hollywood Boulevard to Franklin Avenue at 1:00 p.m. Re-opening at 9:00 p.m.
- Sycamore Street, Orange Street from Franklin Avenue to Fountain Avenue at 1:00 p.m. Re-opening at 9:00 p.m.
- Sunset Boulevard from LaBrea Avenue to Highland Avenue at 1:00 p.m. Re-opening at 10:00 p.m.
- East side of LaBrea Avenue from Hollywood Boulevard to Sunset Boulevard at 4:00 p.m. Re-opening at 7:00 p.m.
- Highland Avenue from Franklin Avenue to Santa Monica Boulevard at 4:00 p.m. Re-opening at 9:00 p.m.
- Hollywood Boulevard from Highland Avenue to Gower Street at 4:00 p.m. Re-opening at 9:00 p.m.
- Vine Street from Franklin Avenue to Santa Monica Boulevard at 4:00 p.m. Re-opening at 9:00 p.m.
- Sunset Boulevard from Highland Avenue to Gower Street at 4:00 p.m. Re-opening at 9:00 p.m.
- Sunset Boulevard from Highland Avenue to LaBrea Avenue at 3:00 p.m. Re-opening at 10:00 p.m.

Freeway Closures: Hollywood Freeway, Highway 101
- Northbound and Southbound off ramps from Cahuenga Boulevard and Highland Avenue will be closed at 3:00 p.m. Re-opening at 10:00 p.m.

No Parking Posting:
- On Thursday, November 25, 2010 posting will begin on those streets that will be designated NO PARKING for Saturday, November 27, 2010, Sunday, November 28, 2010 through Monday morning, November 29, 2010.

The Hollywood Christmas Parade, an American tradition for over 80 years, is produced live in Hollywood, CA by Hollywood's Santa Parade LLC, made up of William Lomas, President and Debbie Scheibel, Vice-President, Administration. The City of Los Angeles and Associated Television International are Presenting Sponsors. The Hallmark Channel is a Media Partner. This year's televised special of the parade is executive produced by David McKenzie of Associated Television International.

Larry King has been the host of CNN's Larry King Live for 25 years and has over 50 years in broadcasting. He's won many industry awards including an Emmy Award, two Peabody Awards and 10 Cable ACE Awards. King has been dubbed "the most remarkable talk-show host on TV ever" by TV Guide and "master of the mike' by TIME magazine. He has done more than 40,000 interviews including exclusive sit-downs with every U.S. president since Gerald Ford.

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 63rd year, Toys for Tots brings the joy of Christmas and sends a message of hope to less fortunate children through the gift of a new toy during the Christmas holiday season. A gift offers a child hope, recognition and a positive memory that will be cherish for a lifetime. Many of the gifts Toys for Tots provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of the children who receive them. In 2009, Marines distributed gifts to 7.4 million children in over 690 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four Star Partners Babies "R" Us; Build A Bear; Hasbro, Inc; JAKKS Pacific, Inc; Pier 1 Imports; Scholastic; Toys "R" Us, Inc. and UPS Store. For more information, visit www.toysfortots.org.

Associated Television International (ATI) has been successfully producing television series, specials and feature films for over three decades. ATI's programs have aired on all U.S. broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing The World Magic Awards. Current series in production include Heroes Among Us, Masters of Illusion, World's Funniest Moments, Real Vice Cops Uncut and Laura McKenzie's Traveler. Among ATI's many honors are an Emmy Award nomination for Who's Who of World Giving and Emmy AwardsÒ for America's Invisible Children and On the Edge: The Poverty Crisis in Africa. For more information, please visit www.associatedtelevision.com <http://www.associatedtelevision.com> .

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimEd HallMark Hall of Fame library, originAl Hallmark Channel movies and special events. www.hallmarkchannel.com <http://www.hallmarkchannel.com> .

Grand Marshals, Celebrities and VIPs who have appeared in The Hollywood Christmas Parade during the last 80+ years include: Buzz Aldrin, Rosanne and Tom Arnold, Michael Bolton, Beau Bridges, Kristin Chenoweth, David Copperfield, Sammy Davis, Jr., Cecil B. DeMille, Peter Fonda, City of Los Angeles Council President Eric Garcetti, Louis Gossett, Jr., Johnny Grant, Kathy Griffin, David Hasselhoff, Charlton Heston, Bob and Delores Hope, Ron Howard, Earvin "Magic" Johnson, Shirley Jones and Marty Ingels, Toby Keith, Eartha Kitt, City of Los Angeles Councilmember Tom LaBonge, George Lopez, Susan Lucci, Mickey and Minnie Mouse, 98 Degrees, Edward James Olmos, Hayden Pantierre, Regis Philbin, Helen Reddy, Roy Rodgers and Dale Evans, Mickey and Jan Rooney, Antonio Sabato, Jr., Santa Claus, John Schneider, Arnold Schwarzenegger, Jimmy Stewart, The Simpsons, Ashley Tisdale, City of Los Angeles Mayor Antonio Villaraigosa, and many others.

Event Calendar Listing:
The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots

WHO: The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots is produced by Hollywood's Santa Parade LLC. The City of Los Angeles and Associated Television International are Presenting Sponsors. The Hallmark Channel is a Media Partner. The Hollywood Christmas Parade, an American tradition for over 80 years, will be taped as a television special by Associated Television International to air on the Hallmark Channel and the Hallmark Movie Channel. This year's parade will include celebrities from film, television and stage; award winning bands; colorful equestrians; ornate floats and specialty characters. Larry King will serve as the parade's Grand Marshal. Erik Estrada and Laura McKenzie will serve as Broadcast Hosts. The holidays will be ushered in with a special appearance by Santa Claus.

WHAT: The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots. The parade has been An American Tradition For Over 80 Years!

WHERE: The parade will travel on a U-shaped route throughout Hollywood, CA starting at Orange Street and Hollywood Boulevard, traveling East onto Hollywood Boulevard turning South onto Vine Street, and then traveling West onto Sunset Boulevard back to Orange Street.

WHEN: The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots will be held live in Hollywood, CA on Sunday, November 28, 2010 at 6:00 p.m. Parade attendees are highly encouraged to arrive early. The live parade on November 28, 2010 will be taped for broadcast nationally to air on the Hallmark Channel on December 10, 2010. Thereafter the parade can be seen on television on the Hallmark Movie Channel and in national syndication throughout the month of December.

HOW: Reserved Grandstand Seating for The Hollywood Christmas Parade Benefiting Marine Toys for Tots are now available for purchase within Associated Television International's "live set" area located on Hollywood Boulevard between Orange Street and Highland Avenue. Tickets are $35 per ticket. All seats are reserved at the time the order is placed. There are no refunds or exchanges. Group Discounts are available for groups of 25 or more. All major credit cards are accepted, including Visa, MasterCard, Discover and American Express. To order tickets, please call toll free at 1-866-PARADE1 (866-727-2331). For updates and further information about The 2010 Hollywood Christmas Parade Benefiting Marine Toys for Tots, please visit the parade's official website, www.TheHollywoodChristmasParade.com.

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