Cinevative Co-Produces Exclusive Short Film for Disney Channel's Free Period
By: Ashlee Latimer Oct. 11, 2016
At the beginning of August, Disney Channel launched 12 Short exclusive films via their new digital platform, "Free Period" and Cinevative co-produced the short film "How to Catch a Ghost" written and directed by Christopher Scott of "So You Think You Can Dance" fame. (Scott is also known for his choreography work on "Teen Beach Movie," and "Step Up All In")
How to Catch a Ghost features Jase, a teen girl who has just moved to a new home, and is surprised to find it filled with ghosts who love to dance.
Under the Visual FX direction of Cinevative, "How to Catch a Ghost" features an unforgettable three minute dance sequence in which up and coming dancer and actress, Kaycee Rice, starring as Jase, is partnered with her new talented ghost friends. Using the visual effects expertise and techniques that Cinevative has become so well-known for, the film features the grand performance of Jase and ghosts magically dancing under sheets and scarves, executing coordinated choreography with cardboard boxes, and lifting Jase into the air, appearing to levitate off the attic floor.
This marks new territory for Cinevative, as they take their ability to create performing arts promos and stage projections one step further - this time, by participating IN the performing arts alongside their client. Creative Director and Founder of Cinevative, Mark Ciglar, says, "I see this as an extension of what we've always done - help those in the performing arts tell their stories. In the past, our visual effects have been projected around live dancers on stage, here, we get to work even more closely with the performers to create something really magical."
The challenges of combining CG and practical items is always a tricky task that must be planned carefully from the beginning - but with Cinevative's history working specifically with performing arts clients, and Ciglar's personal history as a theatrical director, it seemed like a natural next step to make.
With a little over six weeks to complete the post-production process on the dance sequence, Cinevative's contribution to the project has proven to give that perfectly ghostly effect in the final film. Ciglar's thoughts on the final film and process are that "There's an exciting convergence happening right now between stage performance and on-screen entertainment and I'm excited to be a part of that."
Check out the full length video here: http://watchdisneychannel.go.com/free-period/video/vdka3297334/01/15-how-to-catch-a-ghost#playlist=PL551978168
About Cinevative
Cinevative is the nation's leading producer of commercials, visual effects promos and stage projections for the performing arts and live entertainment. Their clients include Disney Theatricals, Cirque du Soleil, Royal Caribbean, Broadway shows, national tours and many of the most respected arts organizations. They have received over 20 of the industry's highest awards and their work can currently be seen on screens around the world.
For More information on Cinevative:
@cinevative (Twitter and Instagram)
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