BWW News: New HIPSTER MUSICAL to Hit Rockwell

Ashley Argota , whose credits include The Fosters, True Jackson, VP, Lab Rats and Michael Viruet (pictured) , boasting Pitch Perfect and Hunkappella, are set to star in a hyper-styled new musical entitled Hipster Sweatshop. Argota and Viruet play love interests from opposite sides of the track in this musical set in downtown LA's hottest jewelry boutique. Viruet, who plays the sexy delivery guy Jesus for whom Argota's Siri falls hard, says that Hipster Sweatshop is "a fun concept with some great characters. Its duets will blow your socks off!"

The "indie-pop Rent for millennials," also features Kalimba Bennett (The Comeback), Jordan Kai Burnett (American Idiot), Ché Dyllan (Law & Order), Elysa Gomez (Rock of Ages), Michael Thomas Grant (The Fosters), Cassie Hernandez (Melissa & Joey), Wyni Landry (Switched at Birth), and Anthony Starble (Pretty Little Liars).

Hipster Sweatshop is the story of adorable Siri, heir to the Melon real estate empire, who inherits a commercial property in downtown LA. With plans to evict the current tenants to prep for renovations, Siri becomes conflicted when she meets and is charmed by the staff of millennial tastemakers selling and making high-end jewelry for Parker, the fame-obsessed shop-owner. Falling hard for sexy delivery guy Jesus further weakens Siri's resolve to kibosh the spot. A reality show, some delicious vegan donuts, a little class warfare, and a few syncopated hand claps all come into play as the fate of Parker unfolds... in song!

The brainchild of Billboard chart-hitting songwriter Kyle Puccia and actor/recording artist Kurtis Simmons, Hipster Sweatshop began as an attempt to write a musical with songs which might also be able to play on the radio, such as "One Night in Bangkok" from Chess or "Aquarius/Let The Sunshine In" from Hair. Actor/author/producer Darryl Stephens from "Pee Wee's Big Holiday" joined the team shortly thereafter and with Puccia completed the book.