Allied Integrated Marketing Hires Jean-Jerome Peytavi as Vice President of Strategic Marketing

Allied Integrated Marketing today announced it has hired veteran marketing executive Jean-Jerome Peytavi as Vice President, Strategic Marketing. In Peytavi's new role, he will further develop Allied's portfolio of arts and culture clients which currently include Center Theatre Group, The Kimmel Center for the Performing Arts, Los Angeles Philharmonic, The Lyric Opera of Chicago, Joffrey Ballet and The Broad Museum, among others. He joins the agency's Integrated Marketing and Media team and will be a key member of Allied's new business and growth initiatives.

"In this newly created position, Peytavi will draw on his vast experience working with arts and culture organizations in both New York City and around the country," said Allied President Clint Kendall.

With over 15 years of experience in the performing arts industry, Peytavi has expertise in marketing, public relations, fundraising, partnerships and project management. Recently, he served as the Marketing Director of the Metropolitan Opera, where he led the marketing department in planning, developing and implementing comprehensive strategies for the Met's performances, programs and products on a local and global scale. Prior to the Met, he was the Vice President of Marketing and Communications at Big Apple Circus where he oversaw all integrated marketing strategies, branding, communications, press campaigns, business development efforts, sponsorship and customer service. He was previously Executive Director at the Philharmonic Orchestra of the Americas, Director of New Business and Marketing for DCM, and Associate in Marketing and Audience Development at Carnegie Hall.

Peytavi commented: "I couldn't be more pleased to join Allied. No other company has the infrastructure or entertainment relationships of Allied, and the opportunity is endless."

Allied Integrated Marketing is the leading entertainment, arts and lifestyle agency in North America, and works with many of the best brands in entertainment and consumer marketing. Allied's innovative team includes experts in Publicity, Promotions, Experiential, Media, Creative, Partnerships, Market Research and Multicultural marketing, as well as a full-service Digital offering via its digital division, 87AM. Allied delivers effective, integrated campaigns on a national, regional and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships and on-the-ground resources to activate consumers where they live, work and play. For more information about how Allied drives results for its clients, please visit www.alliedim.com.

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