SBE and Bellagio Bring Award-Winning Hyde Lounge to Las Vegas

sbe, an industry-leading hospitality, real estate development and lifestyle company, and Bellagio Resort & Casino, the world's preeminent hospitality brand, today announced the expansion of the award-winning Hyde Lounge nightlife brand into the Las Vegas market.

Occupying the Fontana Bar location and overlooking the iconic Fountains of Bellagio, Hyde Lounge Bellagio will mark the first-ever nightlife experience in Las Vegas from sbe and globally acclaimed design icon Philippe Starck. sbe Founder, Chairman and CEO Sam Nazarian will collaborate with Bellagio to deliver this spectacular 12,000 square foot, indoor/outdoor venue, set for a New Year's Eve 2011 grand opening.

"The move to bring the Hyde Lounge brand to Bellagio underscores the dynamic partnership forged between sbe and MGM Resorts International," said Sam Nazarian. "Together we've secured one of Vegas' most prestigious locations, and will usher in a new and definitive chapter in nightlife on The Strip."

RAndy Morton, President & COO of Bellagio, said, "Bellagio is committed to offering our guests the very best in hospitality and entertainment; this partnership with Hyde Lounge Bellagio reinforces that in uncompromising fashion. Hyde Lounge will introduce our guests to an entertainment experience that is unrivaled not only in Las Vegas, but worldwide."

Since opening in 1998, the AAA Five Diamond Bellagio has established a new standard for inspired elegance and luxury hospitality. Hyde Lounge Bellagio will offer the resort's only seamless indoor/outdoor nightlife venue, evoking the legendary nightclubs of St. Tropez such as La Caves and Billionaires Club.

sbe and Philippe Starck have tapped award-winning Icelandic architect/designer Gulla Jonsdottir, of Los Angeles-based G+ Design, to collaborate with Starck in conceptualizing and executing the vision for Hyde Lounge Bellagio. Jonsdottir's most recent projects include the lauded Red O restaurant in Los Angeles, which Esquire magazine named "Best Design" in November 2010, and Hollywood's hottest new nightclubs, MyStudio and Roxbury.

Just as Bellagio has become the market leader and trendsetter in Las Vegas, Hyde Lounge has also experienced a similar rise to prominence in Southern California. Beginning with Hyde Lounge Hollywood, sbe has expanded the brand to include locations at Staples Center in Downtown Los Angeles, at Mammoth Mountain and Hyde Beach, coming to South Beach, Miami in 2012.

Hyde Lounge Bellagio will operate as an exclusive lounge until 10 PM and then dramatically transform into a nightclub. The renovations will expand the size of the terrace with gorgeous views overlooking the Fountains of Bellagio. Additionally, Hyde Lounge Bellagio will feature sbe's award-winning mixology program.

Construction of Hyde Lounge Bellagio will begin at the end of May 2011, coinciding with an upcoming renovation to Hyde Lounge Hollywood. Both renovations are scheduled for completion in December 2011.

For more information, please visit www.sbe.com.

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