Non-Profit Partners Activate 'Charity Lane' at LIFE IS BEAUTIFUL FESTIVAL This Weekend

This weekend, October 26 and 27, 2013, a portion of the Life is Beautiful Festival grounds will transform into a beacon of goodwill, with the launch of Charity Lane. Six worthy causes - charity: water, Three Square Food Bank, Communities In Schools of Nevada, To Write Love On Her Arms, Love Hope Strength and Mama Hope (Stop the Pity), - will execute creative and engaging activations for festival-goers who want to give back. Additionally, the festival will fundraise for said charities and make history as the first event of its kind to employ a location-based mobile donation site via Modern Giver.

As the festival's exclusive donation medium, Modern Giver will offer fast, remote, and instant contributions to participating nonprofits (no cash, app or download needed). To contribute, individuals can simply visit ModernGiver.com on their smartphone, choose one of the Life is Beautiful partner charities, and donate using their credit or debit card. Life is Beautiful is the first ever festival to leverage location-based mobile donations via Modern Giver to benefit partnering charities.

Within the festival itself, attendees can interact with the six chosen nonprofits in a portion of the grounds, called Charity Lane. Charity Lane will offer educational and interactive demonstrations from participating charities with far-reaching causes, benefitting local, national and international communities:

charity: water: charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. Festival goers will be able to partake in the organization's "water walk" which gives them a hands-on feel for what people without fresh, clean water go through.

Three Square Food Bank: Established in 2007, Three Square Food Bank helps offer wholesome, nutritious food to nearly 100,000 Southern Nevadans each month. Three Square will be hosting a "backpack packing" session where festival goers can fill a bag full of food. The bags will support Three Square's "BackPack for Kids" program which assists more than 275 schools with up to 5,000 children receiving supplemental weekend meals each week.

Communities in Schools of Nevada: Communities In Schools of Nevada supports nearly 33,000 students at 43 schools throughout the state, surrounding low-income, high-risk students with a community of support and the resources they need to succeed. They will be showcasing thought provoking imagery and items, including worn and tattered shoes, shining a light on the struggles underprivileged Nevadan school children face every day.

To Write Love On Her Arms: To Write Love On Her Arms (TWLOHA) is a non-profit movement dedicated to presenting hope and help for those struggling with depression, addiction, self-injury and suicide. TWLOHA invite attendees to share their biggest fears and greatest dreams via provided cards. The cards are posted all over the booth for everyone to see.

Love Hope Strength: Love Hope Strength turns concerts into lifesaving events, through their GET ON THE LIST campaign, in which they register marrow donors from concerts around the world. Love Hope Strength will be activating their now famous GET ON THE LIST "Marrow Drive" at Life is Beautiful. Festival attendees can register to be marrow donors via a simple free cheek swab and registration form that may help save the life of someone around the globe with cancer.

Mama Hope (Stop The Pity): Stop The Pity is a movement that tells a new story about poverty, focusing on potential, not pity. Mama Hope will be giving life to their Stop The Pity campaign by setting up a video booth and asking people "How do you make life beautiful?". The answers will be compiled and shared with the African villages the Stop The Pity movement supports.

For more information about Life is Beautiful Festival's Charity Lane, please visit www.lifeisbeautifulfestival.com/festival/charitylane.

Life is Beautiful Festival is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com

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