From a marketing standpoint, Barry Manilow is almost the perfect Las Vegas performer. He's a recognizable name, with a large following. He performs clean, eminently hummable tunes in a production full of that ol' showbiz razzmatazz.
Oddly, though, while the aforementioned razzmatazz makes the show interesting, it also underscores the weakness of the material. Let me explain:
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