In honor of Breast Cancer Awareness month, Caesars Entertainment Las Vegas resorts raised more than $120,000 to benefit the American Cancer Society through the seventh annual "Battle of the Bras" fashion show hosted at Planet Hollywood Resort & Casino on Thursday, Oct. 20. One hundred percent of the proceeds will benefit the American Cancer Society and the services and treatments the organization provides specifically to the Las Vegas community.
Teams of Caesars Entertainment employees from the Las Vegas region embraced this year's "Go for the Gold" theme by decorating bras and selecting costumes for their property or corporate leaders to model down a catwalk in front of cheering fans. After the models walked the runway, this fun competition for a cause concluded with a public auction for the bras decorated by Caesars Entertainment's employees and partners.
Last year, "Battle of the Bras" raised $65,000 through this event and other team member activities throughout the city as part of a month-long fundraising effort. This year, the event and month-long fundraising effort far exceeded the goal of raising $85,000.
About Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company's affiliated resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
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