Avalon Landing Represents Las Vegas in Final Round of HARD ROCK RISING

With more than 10,000 bands entered worldwide, 418,000 votes submitted and 750 bands competing in live battles at 70+ Hard Rock Cafes around the world, the results are in and Las Vegas' own Avalon Landing has made it to the final round of Hard Rock Rising -the world's largest battle of the bands competition! After battling it out with several of the area's top bands at Hard Rock Cafe Las Vegas and beating out the competition during the global voting phase, Avalon Landing is among the top winners from around the world and is one step closer to winning the chance of a lifetime - an all-expenses paid trip to Rome, Italy to perform at the first Hard Rock Live Rome music festival this summer! Second and third prize winners will each receive new music equipment and gear valued at $10,000.

Local fans can vote once more for their favorite competitor to move into the Top 25 and help the Las Vegas band get one step closer to performing in Rome. During the final round, Avalon Landing will compete against winners from 70+ other worldwide cities, via an online final fan voting phase to determine the Top 25 global bands. Fans can vote on the Hard Rock Cafe Las Vegas Facebook or by visiting www.hardrock.com/LasVegas.

"It is so important that we continue to show our support for emerging artists and give new talent a chance at much greater exposure," said Scott Hutchison of acclaimed indie-band, Frightened Rabbit. "I'm really eager to hear the top 25 bands that the world chooses, and I'm even more excited to pick the winner who will perform at Hard Rock's first Hard Rock Live in Rome music festival."

Avalon Landing has already received a taste of the rock star lifestyle in Las Vegas, and now has the chance to be judged alongside 24 other winners from across the globe. These local winners will be evaluated by a panel of celebrity judges and music industry professionals, includingSteven Van Zandt, producer, songwriter, creator of the world's most successful radio rock show "Little Steven's Underground Garage," founding member of the E Street Band and soon to be Rock and Roll Hall of Fame inductee; singer and hit songwriter Bonnie McKee, known for her hit single "American Girl" as well as hit songs for Katy Perry, Ke$ha, and Britney Spears; Scott Hutchison of acclaimed indie-band, Frightened Rabbit; Laura Taylor of Everybody's Management, who currently works with Laura Marling and Mumford & Sons; Stone, guitarist of Taiwanese band Mayday and Hard Rock Records' Artist Relations Executive James Buell, who will determine the grand prize winner and two runner-up bands.

Visit www.hardrock.com/LasVegas for additional details and ways to vote for Avalon Landing for the final voting phase.

Rome and Piazza del Popolo will be at the center of the music world this summer as Hard Rock International partners with Roma Capitale for a concert event that will go down in music history. On Saturday, July 12, 2014, Hard Rock presents Hard Rock Live Rome, a free outdoor music festival in the heart of the Roman Empire. The event will feature a headline performance by Italian chart toppers, NEGRAMARO, best known for their breakthrough album Mentre Tutto Scorre, which went six-times platinum since its release. Winners of Hard Rock Rising will be flown to Italy and receive the ultimate rock star experience - the chance to visit the historic city of Rome and join NEGRAMARO for the main stage festivities!

Hard Rock Live Rome is sure to be an unforgettable event in the Eternal City! Hard Rock Live Rome will bring a fresh music program to more than 40,000 fans from across Italy and feature a mixture of Italian and international talent. With six hours of live performances by more than 10 bands on two outdoor stages, music fans and festival-goers of all ages have the chance to watch performances by established rockers and today's hottest up-and-coming artists.

Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 25,000 live music events worldwide in 2013. The brand continues its dedication to support of up-and-coming artists in 2013 with the Hard Rock Rising Battle of the Bands, providing a forum for today's hottest new talent.

Visit www.hardrock.com for details on event dates and times, and stop by a Hard Rock Cafe location nearby to witness local bands battle for the opportunity of a lifetime!

With a total of 180 venues in 55 countries, including 140 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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