Social Media Associate - New York City Center

Job Title: Social Media Associate

Job Classification: Non-Exempt & Full-time

Reports To: Communications and Editorial Content Director

Scheduling: Mon-Fri, 10-6pm w/ some evening and weekends required for performances.

This position primarily works from the administrative office.



Job Overview: The Social Media Associate is an integral part of City Center’s Marketing Department who creates social media content that stops the scroll, pushes people to engage—all the while keeping an analytical eye on multiple campaigns across multiple platforms. This Associate has an eye for what makes an engaging video and a powerful visual, crafts copy that sings, and understands how data can inform a smart editorial calendar, as well as steer the media strategy for both organic and paid campaigns. The Social Media Associate is expected to support City Center’s mission and our commitment to being an anti-racist organization.



Job Responsibilities

• Along with the Digital Marketing Manager, strategize and execute a content calendar that leverages the wide artistic community, best-in-class practices, and adopts a creative, testing approach to identify and evolve social media practices across our social platforms including Facebook, Twitter, Instagram, YouTube, and TikTok.

• Curate and create compelling content (interviews, blog posts, video, takeovers, press, etc) related to our dance, musical theater, and education programs.

• Keen editorial eye—knowing how to proof each post (from the copy to the design) to make sure there are no misspellings, missing tags or photo credits, etc.

• Edit and resize video content for each social media platform.

• Track and quantify success and lessons learned on follower growth and content engagement across all platforms and adjust day-to-day practices to incorporate learnings.

• Stay current with technologies and trends in social media.

• Provide best-in-class community management including checking messages, timely and accurate responses, tracking artists posts, and working overall to connect and grow our audience.

• Identify creative ideas and strategies for online social engagement and content as appropriate to the respective social media channel (i.e., use of artists community, archival information, staff resources).

• Devise strategies to grow social media followers (especially Instagram) as well as grow engagement with existing followers.

• Create, design, and implement compelling institutional social media content that extends beyond the shows and weaves together the many facets of New York City Center that advances the brand.

This Role Requires:

• Three years or more experience supporting a brand’s social media feeds

• High proficiency in content creation for Twitter, Facebook, Instagram, and TikTok platforms

• Keen artistic eye and skills for video editing, photography, and graphic design

• Scheduling flexibility to work some nights and weekends during performances/events



To be successful in this role, you will be expected to demonstrate:

• Experience with HTML and InDesign

• Video capture and editing skills (i.e., Final Cut Pro or Adobe Premier)

• An intellectual curiosity to identify, articulate, and connect content online

• Ability to track and synthesize key social metrics

• Ability to create and revise designs in a fast-paced environment

• Ability to work independently, move projects forward, and meet deadlines

• Ability to work collaboratively, actively participate in group ideation sessions, and contribute to overall department goals



As a valued member of the City Center administrative team, you will receive:

• Non-exempt salary of $45,000+

• Overtime eligibility for weekly hours above 40+

• Comprehensive insurance coverage (medical, dental, life, disability)

• Generous paid time off

• Pre-tax flexible & dependent care savings accounts

• Pre-tax transit savings

• Pension Plan with (CIG) Cultural Institutions Group (fully vested after 5 years)

• 401K retirement savings account

• Access to various dress rehearsals, performances, educational events, and professional development opportunities



To apply:

• Email your resume and cover letter to Jobs@NYCityCenter.org.

• Please include Social Media Associate in the subject line.

• In the cover letter, please include why this position at City Center interests you and how your previous experience enables you to be successful in this role.

• Please include relevant work samples and/or access to your professional portfolio that demonstrates your ability to perform the required responsibilities.






Salary: 45,000+