Senior Manager, Marketing - George Street Playhouse

The Senior Manager, Marketing is responsible for assisting in the development and execution of marketing strategies for George Street Playhouse, its mainstage productions, educational programming and special events.

This position is responsible for the monitoring and supervision of work-for-hire entities when applicable, specifically including but not limited to firms engaged to manage digital marketing, creative, and public relations.



Principal Accountabilities:

Assists Director of Marketing with the creation, implementation and measurement of a comprehensive and marketing, communications, public relations plan designed both to achieve budgeted revenue expectations and to enhance George Street Playhouse’s image and position as a leading arts organization within the City of New Brunswick, the greater Central New Jersey market and on a state and national level.

Assists Director of Marketing with the execution of all organizational marketing communications, public relations and materials including publications, media relations, digital/online presence as well as lobby signage/point-of-purchase display.

Responsible for maintaining the department calendar, trafficking progress on all publications and ensuring that deadlines, launch dates and mailing dates are met.

Responsible for the planning, execution and creation of digital content for social media and email campaigns as well as the timely and accurate maintenance of the GSP website using the site’s CMS and Tessitura TNEW.

Assists Director of Marketing with all media relations, actively pursuing and coordinating media interest in the organization and ensuring regular contact with target media and appropriate and timely response to media requests. Responsible for creating and seeking placement of GSP generated feature/content across social media platforms as well as other outlets.

Responsible for tracking all department expenses and processing all invoices and Purchase Orders with the GSP Business Office in a timely manner. Also responsible for providing expense reporting and assisting the Director of Marketing with preparations for monthly budget reviews with the Managing Director and Director of Finance.

Experience with Tessitura and TNEW is a huge plus.

5 years experience in marketing within the live entertainment industry or performing arts is preferred.

Participate in additional projects and activities as assigned.



Work Hours:

In addition to regular office hours, weekend and evening hours are required from time-to-time.

This position is expected to attend the following:

• all company “Meet and Greet” / First Rehearsals, Opening Night pre- and post-show activities, dress rehearsal/photo calls and at least one preview performance for each mainstage production.

• all major events produced by the company including but not limited to the Annual Gala Benefit, one-night only events and special events related to the activities of the Education Department.

It is expected that the Senior Manager, Marketing will be accessible by mobile when not on-site at the theatre. This is an “on call” position while the theatre is in season.



Salary range: $55,000-$65,000 annually.



George Street Playhouse recognizes the value of diverse experiences, identities and backgrounds and is committed to building an equitable, inclusive and anti-racist organization that is representative of the world in which we live. Candidates who identify as Black, Indigenous or a Person of Color; LGTBQ+ and gender diverse candidates; candidates with disabilities; as well as candidates from historically marginalized groups are all encouraged to apply. We aim to collect a pool of diverse and qualified candidates prior to reviewing resumes; please forward this position to someone you think will be a good fit.



How to Apply: Applicants should submit a resume, cover letter and references for consideration to: Jason Paddock, at jobs@georgestplayhouse.org with your name and “Senior Manager, Marketing” in the subject line. Please also mention where you heard about the position. Candidates of interest will be contacted. We regret that we’re unable to follow up with every candidate. No phone calls, please.


Salary: $55,000-$65,000 annually