Marketing & Ticketing Supervisor, at the Coppell Arts Center - Coppell Arts Center

The Coppell Arts Center is the next great addition to the City of Coppell. The Arts Center is a gathering place for those looking to connect and enrich their lives through culture and entertainment. It is a place for memorable experiences that exceed expectations and are within easy reach. The Marketing & Ticketing Supervisor would be joining a creative team environment with a passion to serve our community by creating & implementing branding & marketing programs for the center.



To Learn more please visit our website: https://www.coppellartscenter.org/



Under general direction of the Parks and Recreation Department and the Arts Center Manager is responsible for creating, directing and implementing branding and marketing programs for the facility and individual events as well as overseeing all ticketing operations. Position will serve as a Manager on Duty (MOD) for events as needed and other duties as assigned.

Essential Job Functions

Oversees all public relations activities in terms of overall branding of the facilities and show specific events.



Oversees both full time and part time marketing and ticketing staff.



Ability to work with high profile sponsor executives and non–profit Executives



Create annual branding campaigns for the Center



Communicates with outside advertising agencies on on-going campaigns. Writes and prepares copy for print/radio/TV spots.



Places advertising for event marketing and oversees the Center’s website & social handles.



Handles press-related duties during events.



Prepares and disseminates company event and press releases.



Coordinates promotions and special events with event promoters and facility personnel.



Proof copy and layout for company newsletter and social media.



Responsible to proof show builds from the Box Office.



Manages, develops, produces and distributes promotional and collateral materials to support sales and marketing programs.



Works with facility to coordinate promotional and marketing efforts. Supervises marketing efforts.



Maintains, at all times, high standards, positive attitude, and professional appearance.



Works within the guidelines set forth by the City of Coppell.



Plans and conducts market research to identify opportunities for increased sales.



Provides post-event reports, analysis, and regular status reports on marketing programs.



Attends community and civic functions to facilitate public relations and marketing of the Center.



Makes effective presentations to various groups. Communicates courteously and effectively with other employees, officials, vendors, contractors, user groups and the general public.



Prepares and makes presentations to the City Council and various Boards/Commissions and community groups when needed. Coordinates effectively with other City Departments.



Performs other related duties as requested, required or assigned.

City of Coppell Core Competencies

Technical Competencies



Knowledge and ability to correctly apply professional/specialized expertise; skillfully manage information; properly use tools, equipment and technology; effectively allocate resources; proactively identify and resolve issues; consistently make sound decisions; correctly execute policy processes and procedures; strictly adhere to/enforce safety polices; consistently produce quality results; proactively plan and organize; consistently provide exceptional customer service.





Human Competencies



Humble The noble choice to forgo your status, deploy your resources, or use your influence for the good of others beyond yourself; a willingness to hold power in service of others.



Motivation of Self & Others: We demonstrate a core desire to serve the Public and the Organization through our commitment, passion, initiative and drive.



Leadership of Self: We motivate, inspire and influence ourselves to strive towards excellence by being positive, accountable, a team player and influential in goal achievement.



Service –Oriented: We behave in a friendly and professional manner centering on a desire to address the needs of internal and external customers while respecting their rights and dignity by being people-oriented, helpful, understanding and compassionate.



Trustworthy: We earn the confidence of others by demonstrating both the character and the competence to fulfill our obligations with both integrity and honesty along with ethical, credible behavior.



Relational: We establish trust, cooperation, mutual respect and support with an objective to improve relationships by valuing diversity and being diplomatic/tactful, cooperative, empathetic, broadminded, flexible, respectful and compassionate/caring.



Communication: We exchange information and ideas in a manner which results in mutually supported decisions for the greater good by sharing thoughts & feelings, and through assertiveness, empathic listening, conflict resolution and deliberating/debating.



Emotional Maturity: We demonstrate the ability to manage and monitor our emotions and to assess the emotional state of others by understanding stress management, balance and consistency.



Development of Self: We are committed to improving our knowledge, skills, personal qualifications and performance through self-development.





Conceptual Competencies



Organizational Awareness: We are aware of the Organization's structure and culture for how we do business by understanding departmental impact on organization, interdepartmental relations and organizational culture.



Global Awareness: We stay informed of issues and trends that may impact the Organization by understanding media/public relations.



Community Awareness: We have a sense of the community's culture and its impact on service delivery by understanding purpose of service, citizen/stakeholder expectations and branding.



Innovation: We successfully implement ideas that improve and/or add value to service delivery through creative thinking, continuous improvement and by being quality minded and a change agent.



Critical Thinking: We actively and skillfully conceptualize, apply, analyze, synthesize, and evaluate information to reach a sound answer or conclusion by understanding issue/problem identification, analysis, consequences, and by balancing decision factors.



Visioning: We understand the future direction of the Organization and understand the efforts and processes needed to achieve it by following the mission/values.





Minimum Requirements

Skills/Abilities:



The Arts Center Marketing & Ticketing Supervisor must have proficiency in Adobe Creative Suite platforms including Photoshop, Illustrator, InDesign, and Adobe Premiere. This position must be able to think creatively on the brand building process for a new entertainment venue in a highly competitive market. This employee must also be able to develop municipal budgets and perform personnel management duties including all aspects of the employee selection, evaluation and disciplinary processes. This employee must possess the ability to effectively plan and prioritize tasks as well as the ability to oversee, direct, review and analyze proposals as well as tasks performed by subordinate employees and personnel. Essential job functions require the ability to operate a personal computer with a variety of software applications, perform repetitive office tasks on a routine basis, and prepare reports, correspondence and other documentation. Individual must also be a good public speaker, with ability to think on one’s feet during public hearings. The ability to effectively communicate with City officials, employees and members of the general public using the English language verbally and in writing is essential. Ability to work with creative agencies and contractors in a creative director role providing guidance when generating high impact campaigns and visuals.

Knowledge



Knowledge of complex principles and practices of traditional and emerging marketing strategies and media formats in deploying a new entertainment brand. Experience in developing advertising plans and negotiating ad-buying blocks. Experience in photography and basic video production is desired. Extensive knowledge in creating dynamic omni-channel marketing and advertising campaigns to drive ticket and membership sales. Working knowledge of ticketing system for a live entertainment venue, preferable performing arts complexes. Knowledge of the administration and management principles and processes involved in event planning, coordination, and execution. This includes strategic planning and resource allocation, manpower modeling, leadership techniques, and production methods. An understanding of sales and marketing principles and methods involved in showing, promoting and selling services and locations. This includes marketing strategies and tactics, sales techniques, and sales control systems. Must have knowledge of communications and media production, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.





Experience





Arts Center Marketing & Ticketing Supervisor must have a Bachelor’s degree in Business and Marketing, Arts, Sports Entertainment Management, Theatre, or other relevant field of study required. Seven (7) years’ experience required, plus a minimum of three (3) years at a management level managing multi-use arts operations. Additional desirable qualifications include literacy in event scheduling and ticketing software preferred. The Arts Center Marketing & Ticketing Supervisor must have a valid Texas Driver’s license because essential job functions require travel to various sites within and outside the City.



Working Environment



The Arts Center Marketing & Ticketing Supervisor performs approximately 75% of essential job duties in the municipal office environment. This position often travels to various locations within and outside the City.



Reporting Relationship



The Arts Center Marketing & Ticketing Supervisor reports directly to the Arts Center Manager under the Parks and Recreation Department.
Salary: 62500.00