Director of Marketing and Communcations - TheatreWorks Silicon Valley

Position Summary

The Director of Marketing and Communications (DoMC) is a member of the leadership team for the theatre and will

be an integral architect and thought leader as TheatreWorks charts its new course of history and possibilities. The

DoMC leads TheatreWorks in achieving all sales goals (e.g., single ticket, group sales, and subscriptions), as well

as overseeing all aspects of the brand, including positioning, press, and identity on a regional and national level.

This is a hybrid remote/in-office position (a minimum of 2 days in the offices in Redwood City and in-person

attendance at events, select performances, and staff/board meetings is required). The DoMC reports to the

Executive Director.

Key Responsibilities

• Oversee TW’s sales projections and corresponding pricing and inventory strategies to maximize

revenue and motivate sales team while maintaining fiscal health of annual operation. Sets and

manages the subscription, membership, and single ticket campaign strategy for the year (current

ticket goal of $3M.

• Partners with Artistic Director, Executive Director, and members of the Artistic Leadership team on

the curation of season planning to balance artistic desirability with financial practicality.

• Manages the strategic direction, and promotion and sales of all events for TheatreWorks, including

Arts Engagement, Development, New Works, and others as needed.

• Coaches, mentors, and sets direction for marketing team members.

• Sets and executes short- and long-term strategies for TheatreWorks’ brand.

TheatreWorks Silicon Valley – Director of Marketing and Communications

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• Tracks sales performance of individual shows as well as the subscription campaign and makes

necessary adjustments to achieve goals.

• Provides marketing and sales reports and trends to Board of Trustees and TW staff.

• Oversees annual marketing and box office budgets.

• Manages a staff of 7-10 (including Patron Services, Box Office, Marketing Department)

• Other duties as assigned by the Executive Director

Qualifications

The successful candidate will be a detail-oriented, innovative, and forward-thinking professional with proven

successes with complex marketing and communication campaigns. Preference will be shown to those candidates

with national marketing and branding expertise across various performing arts disciplines, plus a demonstrated

high degree of professionalism and integrity.

The successful candidate will be a compelling, persuasive, results-oriented leader, able to build on group dynamics

to inspire and set high expectations for direct reports, team members, executive leadership, and volunteers. A

skilled manager and effective delegator with a passion for getting things done, they will create, execute, and

evaluate a plan of action, while keeping the big picture in sight. They will have the flexibility to welcome and embrace

change, plus the ability to balance the many challenges inherent in a lively theatre environment.

Key Competencies Desired

• Proven ability to grow an audience within a well-established and highly competitive marketplace.

• Proven ability to lead the use of digital media best practices to drive ticket sales

• Goal-oriented strategic thinker

• Commitment to foster an inclusive, collaborative, and anti-racist culture throughout the Company

• Flexible and curious thinker, creative fixer in support of all of TheatreWorks' future-proofing

strategies

Compensation and Benefits

Salary is $130,000/year and benefits that include employer-paid health insurance; a 403(b)-retirement plan; paid

vacation; holidays; personal and sick days; season tickets to TheatreWorks; friends and family discounts; and a

creative, energetic environment. TheatreWorks is an equal opportunity employer committed to a diverse workforce.

Applications and Inquiries

Please send a resume and cover letter, outlining how your skills and experience meet the qualifications of the

position and stating how you heard about this opportunity to search@theatreworks.org, with the subject line: “DoMC

– [insert your last name]
Salary: 130,000