Digital Media Planner Buyer - Serino Coyne LLC

Apply at: https://bit.ly/3sJzX1p



Serino Coyne LLC, a division of Omnicom Group Inc., a leading global communications company, is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment related accounts.

We are seeking a Digital Media Planner/Buyer to support the Digital Media department with day-to-day digital media campaign management across display, paid search and paid social for a variety of entertainment-based accounts. Work across strategy, planning, negotiating, buying, tracking, reporting, optimizing, and billing. This is a full-time, regular, benefits eligible position.



JOB RESPONSIBILITIES (include but are not limited to the following):

• Strategize and create digital media plans for clients in collaboration with the media and account services teams.

• Ensure campaigns are continuously optimized and running efficiently.

• Provide media insights for weekly or biweekly client reports; knowledge of Google Data Studio is a plus.

• Manage paid search campaigns through Google AdWords and Bing Ads.

• Devise paid social strategy and implement in platforms like Facebook, Twitter, and TikTok; manage budgets to monitor pacing and delivery.

• Traffic ad campaigns through Google Campaign Manager.

• Ensure accurate client billing and vendor payments.

• Liaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placements.

• Provide internal teams with new and innovative online media opportunities on an ongoing basis.

• Represent agency in a professional manner to all external media partners.



JOB REQUIREMENTS (include but are not limited to the following):

• Minimum 1 year of digital media planning/buying and/or paid search experience.

• Experience with Google Ads, Facebook Ads, and Campaign Manager (formerly DCM) are a strong plus, though not required.

• Be detailed-oriented, a quick learner with strong organizational skills.

• Excellent communication (both written and oral) and interpersonal skills.

• Be an effective liaison between the clients/account teams, vendors and the agency.

• Proficient in MS Excel and have strong mathematical skills.

• Ability to multi-task and work in a fast-paced, deadline-driven environment.

• Be able to handle a large volume of work and be flexible and receptive to changing priorities.

• Ability to effectively work independently and troubleshoot any issue.

• Bachelor’s Degree in advertising, marketing or relevant field.



Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.