InHouse Booking and Off Broadway Touring Join Forces to Create Broadway & Beyond Theatricals

Tracey Stroock McFarland, Victoria Lang and Ryan Bogner, the principals of InHouse Booking and Off Broadway Touring, have just announced the formation of Broadway & Beyond Theatricals, a new theatrical firm dedicated to the creation and distribution of quality branded theatrical content for traditional and non-traditional venues throughout North America and beyond.

Providing guidance and consultation from the first reading through the final tour date, Broadway & Beyond Theatricals will identify the best path and develop long-term strategies for projects of varying scopes and genres.

Broadway & Beyond Theatricals InHouse booking division, led by McFarland, will deliver quality productions tailored to a venue's size and budget. With a combined sales team of nine staff members, they will work on booking over 25 productions into venues around the country, Broadway & Beyond Theatricals is one of the largest independently owned theatrical booking agencies currently in operation, with the second largest booking team servicing musicals and related content in the industry.

Broadway & Beyond Theatricals Custom Content division, led by Lang and Bogner, offers commercial producers and IP stakeholders strategic management, consulting services and distribution solutions, while producing quality theatrical content in New York and for the road. With access to producers, artists and quality productions, Broadway & Beyond Theatricals will also develop, package, finance, license and produce content. An additional focus will be on identifying partners and charting the most strategic distribution plan for a property within its life cycle.

Together, Broadway & Beyond Theatricals' InHouse Booking and Custom Content divisions will serve the distribution market for live theatrical entertainment by developing and distributing multi-truck Broadway productions, family classics for younger audiences and leaner productions for smaller venues, making it a one-stop source for high-quality, affordable content.

Victoria Lang says: "It is increasingly difficult for producers to obtain a Broadway theater, and Broadway tours are routinely booked many years in advance. As such, there is an increasing number of producers and content owners looking for alternative distribution pipelines for their shows based on their valuable branded IP. Broadway & Beyond Theatricals is uniquely positioned to be a hub for connecting and packaging productions for the new market we are seizing, given our extensive relationships with content owners and licensors, and our positioning in creating a viable network of theaters that are not experiencing the Broadway touring backlog."

Ryan Bogner says: "We are pleased to be the first theatrical firm that can provide support and services at all stages of a theatrical title's packaging and distribution, from inception through its first production, touring and beyond. Our approach is holistic and tailored to each individual production's needs, asking the question: how can we create the most robust life for a valuable brand or beloved musical?"

Tracey McFarland says "I'm thrilled to be joining forces with Victoria and Ryan to form a full-service theatrical entertainment company with such a diverse roster of touring theatricals for theatres of all sizes including the 1,500+ presenting theaters throughout North America that do not have a footprint to book a first-class, national Broadway tour, as well as traditional Broadway presenters and subscription series."

InHouse Booking was founded in 2014 by Tracey McFarland. InHouse Booking is a boutique theatrical booking agency dedicated to bringing the best of live touring entertainment, particularly branded theatricals, theatrical concerts, family and dance, to theatres across North America.

Off Broadway Touring was founded in 2017 by Victoria Lang and Ryan Bogner with a focus on the promotion, distribution and booking of quality branded live theatrical content to small and medium sized venues around the country, as well as the management and executive producing of touring productions.

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