ATG Entertainment Acquires Touring Broadway Presenter Celebrity Attractions

ATG Entertainment has acquired touring Broadway presenter Celebrity Attractions. Celebrity Attractions has operated in multiple markets for more than 40 years through their home office in Tulsa, OK and a satellite office in Little Rock, AR. Local operations will continue in both offices currently overseeing a Broadway series in Tulsa, OK; Little Rock, AR; and Springfield, MO. The acquisition by ATGE will ensure that Celebrity Attractions will have the support and resources needed for continued success in the ever-changing landscape of touring entertainment.
 
Founded in 1983 by Larry and Kay Payton, Celebrity Attractions quickly became a thriving presenter of live entertainment and built a reputation for prioritizing relationships and service. The company has grown to be a preferred presenter for first-run Broadway tours with strong subscription bases and tremendous community support. Also, as a founding member of the Independent Presenters’ Network (IPN), the company has invested in numerous Tony Award®-winning productions that recently include Moulin Rouge: The Musical, and The Outsiders. In addition to presenting and producing, Celebrity Attractions participates in the Jimmy Awards with two regional awards programs, the Discovery Awards in Tulsa, OK and the Broadway Bound Awards in Little Rock, AR and is an active member of the Broadway League.
 
Kristin Dotson, CEO of Celebrity Attractions, said “We are thrilled about our next chapter, knowing that this new relationship with ATGE will open a world of growth and possibilities. ATGE is a global industry leader that understands the value of strong relationships on a local level. The staff at Celebrity Attractions will continue our trademark customer service and community partnerships, carrying on the legacy of the Payton family with the amazing team at ATGE.”
 
Kristin Caskey, ATGE’s Chief Content Officer, North America, stated, “Larry Payton was a pioneer in the touring industry, creating subscription series from their inception that have brought the best of Broadway to multiple cities for decades. The longevity of Celebrity Attractions is a testament to the great care and consideration Larry and the Payton family put into the business. We at ATG Entertainment feel honored and privileged to carry forward that business with Kristin Dotson and the Celebrity Attractions staff and will continue to honor the tremendous contributions of Larry and Kay.”
 
Lisbeth R. Barron and the team at Barron International Group acted as the financial advisor to ATGE on the transaction. Foley & Lardner, LLP served as ATGE’s legal advisor.  Eller & Detrich served as Celebrity Attractions’ legal advisor.

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