Jio MAMI 17th Mumbai Film Festival to Introduce Digital Section, PLAY, 11/1

MUMBAI, OCTOBER 26, 2015 - Jio MAMI 17th Mumbai Film Festival with Star India is going digital with a new section called 'PLAY' which will be held on Sunday, November 1st at 12 noon, PVR Juhu. Digital front-runners like All India Bakchod (AIB), The Viral Fever (TVF), East India Comedy (EIC), SNG Comedy and Aditi Mittal will be showcasing their original content and bringing the house down in this interactive session.

The original Yash Raj Films YouTube series from their youth studio, Y-Films 'Bang Baaja Baaraat' will be premiering at 'PLAY'. The web series is a hilarious take on what happens when two families from different backgrounds come together for a wedding. The series is directed by Anand Tiwari and features Ali Fazal, Angira Dhar, Rajit Kapur, Shernaz Patel, Gajraj Rao, Ayesha Raza and Neil Bhoopalam, who will all be present at the venue for the red-carpet premiere.

The Viral Fever (TVF) will showcase an episode from their groundbreaking show 'Permanent Roommates' and AIB will be showcasing their viral hit, Honest Indian Weddings. Acclaimed director, Sujoy Ghosh, will also be present at the event to showcase his short film 'Ahalya', along with actor Radhika Apte. Actors Nimrat Kaur and Divyendu Sharma will present their Terribly Tiny Talkies short film El'aiychi and Conde Nast India will premiere its 'Journeys of a Lifetime' series, featuring Fatima Bhutto.

A discussion with some of leading names from the digital world will round off the session. Satya Raghavan - Head of Google India, Alex Kuruvilla - MD, Conde Nast India, Smita Jha - Executive Director, PwC India, Sujoy Ghosh - Director, Radhika Apte - Actor, Tanmay Bhat - AIB and Biswapati Sarkar - TVF, will talk about what the future holds for digital content and how it can help challenge prevailing steretypes.

This discussion will be moderated by the curator of PLAY, Nikhil Taneja, who is of the opinion that, "'Digital has changed the rules of moviemaking, as anyone with a DSLR and some spirit can today be a filmmaker, but it has also made the playing field free and equal for all. It is to celebrate the stories that are being told unadulterated, unabashed and uncensored by these change-makers, that PLAY has been conceived."

Speaking about introducing this new section for the festival, Anupama Chopra, Festival Director, 17th Jio MAMI Mumbai Film Festival with Star India said, "PLAY celebrates the most original and innovative story-telling in the digital medium. This is where a new generation of story-tellers now choose to work. With PLAY, MAMI celebrates the future."

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