Jio MAMI 17th Mumbai Film Festival With Star India Launches the Movie Mela Today

This year, the Jio MAMI 17th Mumbai Film Festival With Star India introduces the Movie Mela - a one-day celebration of cinema. Today, October 31st, when delegates of the festival walk into Mehboob Studio, they will enter a different world - a world of movie characters, movie merchandising and above all, movie conversations.

The Jio MAMI Movie Mela With Star India is a platform for movie fans to connect with the films, actors and filmmakers they love. The one day event, which is open to all delegates of the Jio MAMI 17th Mumbai Film Festival with Star India is choc-a-bloc with filmy sessions and activities. One of the major highlights of the event will be a panel discussion with veteran actors Anil Kapoor and Sridevi along with Satish Kaushik and producer Boney Kapoor as they journey back in time to share their experiences from the making of the much loved 1987 cult classic 'Mr. India'. Open to all registered delegates of the festival, this platform will provide the ultimate opportunity for fans and film enthusiasts to interact with the stars they admire.

'Jio MAMI Movie Mela with Star India' will be a one-day event that celebrates the movie fan in all of us. Mehboob studios will transform into a movie carnival with figurines of famous movie characters, movie merchandising and movie conversations with top of the line celebrities through the day . In addition to the Mr. India panel, actor Rishi Kapoor will also conduct a masterclass talking about his cinematic journey spanning over four decades. Celebrated director Rajkumar Hirani and writer of 3 Idiots , PK and Lage Raho Munna Bhai, Abhijat Joshi will talk about creating blockbusters and creative collaborations.

Anupama Chopra, Festival Director, 17th Jio MAMI Mumbai Film Festival With Star India said,"An on-ground fan event around movies is a dream that I've nurtured for many years. I'm thrilled that it's finally coming true. The MAMI Movie Mela is our tentpole event. It's a celebration of cinema, an all day film party to which all delegates are invited."

Talking about the event, superstar Anil Kapoor said, "I am delighted to be a part of 'Jio MAMI Movie Mela with Star India'. This unique concept of an all encompassing cinematic celebration in a typically Indian style is exciting! 'Mr. India' is definitely one of the most loved films in the country, I can't wait for our cast reunion. Mr. India is also a special film because my character, Arun Verma had an instant connect with fans across the sub-continent because of his warmth and humble nature."

Along with Co-Chairs, Mrs Nita Mukesh Ambani and Kiran Rao and Festival Director Anupama Chopra, the members of the new Board of Trustees of MAMI are Filmmakers Farhan Akhtar, Zoya Akhtar, Karan Johar, Vishal Bharadwaj, Vikramaditya Motwane, Dibakar Banerjee, Actors Riteish Deshmukh and Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, The Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films. These eminent personalities, outstanding achievers in their respective fields, are bringing together their expertise and experience to give Mumbai and India a bigger, better and even more exciting 17th edition of the Jio MAMI Mumbai Film Festival with Star India.

The Jio MAMI 17th Mumbai Film Festival with Star India will be held in Mumbai from October 29th to November 5th 2015. The film screenings will take place at PVR Juhu, PVR Citi Mall, Andheri, PVR LP, Phoenix Mills, PVR Ghatkopar and Regal-Colaba. To attend the festival, viewers can register online at http://in.bookmyshow.com/mami/ or visit registration counters at the festival venues listed above.

JIO MAMI VISION 2015

The Jio MAMI Mumbai Film Festival is an inclusive movie feast. We showcase the latest cutting-edge, independent cinema - art house fare alongside genre movies from Bollywood and Hollywood and cult international movies. We offer the best of world cinema to the people of Mumbai and we offer the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and how much it enhances our lives. The goal is to nurture and ignite a passion for movies. We want Jio MAMI to be shorthand for excellence in cinema.

ABOUT JIO MAMI

Mumbai - the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programmes that it is widely known by its acronym 'Bollywood'. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organise an annual International Film Festival which the film industry and the country could be proud of. MAMI has been organising the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country who enjoy and love good cinema. It is Mumbai's only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped off all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.

In their Mission Statement in 1997, the MAMI Board of Trustees said, "We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India 's film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai's first independent international film festival organized by practicing film makers."

For more information on MAMI and the upcoming 17th Jio MAMI Mumbai Film Festival scheduled to be held from 29th October- 5th November 2015, do visit our MAMI Website, Twitter handle, Facebook Page, Instagram and YouTube as follows:

Website: www.mumbaifilmfestival.com #MAMI2015?Twitter:/mumbaifilmfest?Facebook: /mumbaifilmfestival Instagram: /mumbaifilmfestival YouTube: Mumbai Film Festival

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