To add joys in everyone's life this festival season of Diwali in India, Select CITYWALK in Delhi has launched a thoughtful initiative.
Titled Khushiyon Ki Diwali, the project is a CSR campaignin collaboration with BitGiving, a crowdfunding platform. The platform gives kids from humble backgrounds a chance to fulfill their desires. The 9 day program that began on October 7, will enlist the wishes of these kids and the kids will see their dreams getting accomplished after October 15th.To run the campaign, the shopping centre is showcasing stories of ten selected children through an AV in the Mac Atrium area of the mall from every day. Supporting the cause, Select CITYWALK has invited customers to contribute towards the funds required to fulfill the wishes of these children. Every time a person donates, their names will pop up on the screen.
Videos