BIG K.R.I.T to Play the Boulder Theatre, 7/19

Z2 Entertainment will present Big K.R.I.T. at the Boulder Theater on Thursday, July 19th, 2012. Tickets will go on sale to the public on Monday, May 14th , 2012 at 10:00 am for $18.00 in advance and $20.00 day of show.

At 24 years-old, Big K.R.I.T. "possesses the musical intuition of an old soul. Hailing from Meridian, Mississippi, K.R.I.T. (born Justin Scott) grew up listening to early rhythm and blues records in his Grandmother’s house and later went on to discover songs by revered soul artists like Curtis Mayfield, Willie Hutch and Bobby Womack. It’s easy to detect these artists and rap legends who have influenced the young MC like 8Ball & MJG, UGK, Scarface and OutKast in K.R.I.T.’s own music which masterfully resurrects the rich heritage of Southern hip-hop in the 1990’s."

“I’m reintroducing a type of sound from the South that a lot of the newer generation doesn’t know about and reminding the older generation of what Southern hip-hop used to sound like,” explains K.R.I.T., whose stage name is an acronym for King Remembered In Time. “I was influenced by the third coast as far as Texas, Tennessee, and Atlanta so I was really trying to put all those sounds that I grew up listening to together to make a sound for myself.”

Big K.R.I.T. is the sole producer of his Cinematic/Def Jam Records debut album, Live From The Underground which serves as a testament to his multifaceted musical talent and overall artistic vision. His major label debut is being released on the heels of two critically acclaimed independent releases, K.R.I.T. Wuz Here (2010) and returnof4eva (2011) which featured Ludacris, David Banner and Bun B. In addition to receiving starred reviews from Pitchfork and Complex, K.R.I.T.’s growing popularity earned him a spot on the cover of XXL’s Freshman cover in February of 2011 placing him amongst the industry’s most promising newcomers.

“I feel like it’s extremely important that people get to know me on a personal level through my music,” says K.R.I.T. “This is my canvas, it’s my art and I’m really trying to paint pictures the way I see them. I’m creating compositions and not relying so much on 808s and snares. I’m really trying to make timeless music.”

Confident with where he is as a man and an artist, Big K.R.I.T. is dedicated to creating songs for fans of the music he grew up loving. “I’m forever underground,” he says. “Underground for me is about being more for the people. I’m comfortable with where I’m at in my life and the music that I make. With this album, I really sat down as a producer and as an artist and constructed the best beats possible and came up with the best content possible. It just happens to be underground.”

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