The Dallas Opera announces the elimination of subscription fees for its streaming platform, thedallasopera.TV. The platform and its content-including full productions from the mainstage, concerts, and recitals; all TDO Network series; OperaKids family programs and education resources; TDO Connections, and more-will now be free to all users, with occasional original pay-per-view projects at a low cost.
"The Dallas Opera is pleased to expand access to thedallasopera.TV by removing the paywall for our audiences," said Ian Derrer, TDO Kern Wildenthal General Director and CEO. "We learned a great deal during the pandemic shutdown about creating content for this digital stage, understanding demand, and generating interest via social media. We also learned that free access creates a better user experience and offering a variety of access points is an important part of growing new audiences."
Free content on thedallasopera.TV will be easier to browse and explore, under four categories:
Mainstage-Full-length HD productions and concerts from The Dallas Opera stage
TDO Network-Digital mini-series, created by and featuring the international opera community, including opera-themed and artist-hosted series that spotlight their interests and careers
OperaKids-Fun and engaging programming for young audiences, plus resources for parents and teachers created by TDO Educators
Backstage Pass-Exclusive content that takes viewers behind the scenes and deeper into opera's stories, including TDO Connections, backstage footage, interviews with artists, and more
Unique collaborations and designed-for-digital film projects remain under the Originals category and will be free, or individually priced at low pay-per-view rates. Programming includes Vanished, Calleja-Lead Me Home, Calleja-Sacred Music from Saint Johns, and Beyond.
TDO Network will include the complete catalogue of short-form social media series and include new episodes of: The News with Operawire, What Happened Was... with Zachary James, and Taking the Stage with Kristian and Quo. All previously created TDO Network programming will remain available on the TDO social media channels.
OperaKids programming geared for young audiences and families includes MaestraMagic! (New), Kids Opera Boot Camp, Jack and the Beanstalk, and Doctor Miracle.
Backstage Pass will offer exclusive content that supplements TDO's mainstage and education work, including TDO Connections-discussions and resources for audiences and communities to join The Dallas Opera's intentional process for human-centered, operatic storytelling; bonus content from artists, staff, musicians, and creative teams; Q&As with artists; adult education, and more.
Current subscribers to thedallasopera.TV have immediate access to the new platform with their current accounts. New users can register for free access now.
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