Neiman Marcus Launches Rachel Zoe Collection With Interactive Challenge
By: Gabrielle Sierra Jun. 28, 2011
Neiman Marcus has announced the launch of the "Oh So Zoe" interactive challenge to coincide with the introduction of the Fall 2011 Rachel Zoe Collection at NeimanMarcus.com. The winner of the challenge will meet Rachel Zoe and Ken Downing, Neiman Marcus Fashion Director at our Los Angeles store, and will receive a $2,500 gift card to Neiman Marcus.
"Oh So Zoe" will run from June 28th through July 18th and is accessed through the Neiman Marcus Facebook page Oh So Zoe Challenge. The interactive contest presents fans with two tasks:
First, fans will be encouraged to create and submit virtual ensembles from the Rachel Zoe Collection and some of Zoe's favorite designer jewelry. Fans can select from a variety of styling occasions including: Jet Set, City Dressing, Life's a Red Carpet, Corporate Identity and Know Thyself.
Once the styling is complete, fans will describe their created ensembles channeling Rachel Zoe's unique way with words. The completed looks and the story can be shared with other Facebook Fans and will be collected in a submission gallery on the Neiman Marcus Facebook page.
"Neiman Marcus is pleased to be partnering with Rachel Zoe," said Wanda Gierhart, Chief Marketing Officer for the Neiman Marcus Group. "We are delighted with the merchandise from the line and look forward to debuting it online and in stores and we also look forward to allowing our customers, and Rachel Zoe's fans, the opportunity to try their hand at styling through a digital platform."
The Rachel Zoe Collection, which is available for pre-sell at NeimanMarcus.com today, will be available in all 41 Neiman Marcus stores in August 2011.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus and Bergdorf Goodman brand names. Information about the Company can be accessed at NeimanMarcusGroup.com.
ADDITIONAL LINKS :
http://www.NMdaily.com
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