In 1984, TheaterWorks' founder Steve Campo took a long hard look at Hartford's cultural landscape and decided to start a new theater company. From day one, TheaterWorks' mission was to provide Hartford with performances of important works by contemporary American Playwrights - works otherwise not performed in the region, works that are high-spirited, highly charged, sometimes controversial, but always engaging. Thirty plus years later, TheaterWorks Hartford is ushering in a new 'era' with a redesigned logo, bold new branding, an updated website and a $5.7 million renovation of its Pearl Street home.
Design firm WondriskaRusso, longstanding partners of the theater, led the effort by taking a comprehensive look at TheaterWorks' branding history and the marketplace, at large. Rob Ruggiero, Producing Artistic Director said "With WondriskaRusso's guidance we discovered strength in our history. We looked hard at the artistic product we produce and at the relationship we have with our audience and decidedly ultimately to lean into a bold simple typography with a clean, iconic black + white look. It's instantly recognizable, honors the theater's past but stakes a claim in the future and in the greater theater landscape."Dina Plapler (President)
Evan Johnson (Vice President)
Jack Ellovich (Treasurer)
Michael A. Martone (Secretary)
Jocelyn Fenyn (Asst Secretary)
Gerry Lupacchino (Immediate Past President)
Michael G. Albano
Stacy Brusa
Jennifer DiBella
Grace Figueredo
Gordon Hui
Lee G. Kuckro
Supriya S. Laknidhi
Daniel O'Connell
Roberta Prescott
Robert Pulito
Dennis Russo
Larry Samplatsky
Marcia Smith
TheaterWorks is a cultural mainstay in downtown Hartford and has produced over 150 plays over 33 seasons. The theater has owned City Arts on Pearl since 1991 and has invested thousands of dollars each year to maintain the building as a home for the theater company and a resource to other non-profits. City Arts is a community resource and draws thousands of visitors to Hartford from nearly every city and town in Connecticut and from the surrounding states of Massachusetts, Rhode Island, and New York.
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