MadLab Theatre and Gallery Announces Scion x-CHANGE 2010 Award of $13,000
By: Gabrielle Sierra Jan. 03, 2011
MadLab Theatre and Gallery was named one of 30 partner non-profit organizations in the 2010 Scion x-CHANGE program, which is a national network of local non-profits, artists and community supporters in 30 U.S. cities. As stated by Scion, "The x-CHANGE program, now in its second year, is designed to harness the passion for preserving creative opportunities and elevate localized action into a national network of non-profits, artists, retailers, and activists."
The program included two stops by Scion x-CHANGE representatives in Columbus, a web based photography art contest, Facebook contest and general fundraising matches. Total contributions from individual donators and Scion x-CHANGE matches totaled $17,030 to MadLab (with more than $13,000 coming from Scion itself).
"Small organizations do not carry the market capabilities of larger non-profits and are often ignored or undervalued by large corporate projects. But the Scion x-CHANGE Program demonstrated a huge commitment to bring about actual change and real benefit for its partner organizations," stated Jennifer Barlup, Chair of MadLab Theatre and Gallery.
The money raised by the program allowed MadLab to rebound financially from replacing the roof on its recently converted downtown venue at 227 N. 3rd Street. In addition, through challenges utilizing Facebook the organization began thinking outside of the box, raised awareness for the non-profit, and has seen its number of Facebook friends increase by over 800.
"Scion is a brand that stands for independent thinking and originality," said Steve Hatanaka, Scion auto shows and special events manager. "The Scion x-CHANGE Program recognizes that brand awareness can be more than purchasing ad space. It can be a catalyst for community support and artistic expression." Scion x-CHANGE committed a total of $60,000 to the 2010 program.
For more information on MadLab Theatre and Gallery visit, 227 N. 3rd St., Columbus, OH 43215, www.madlab.net. For mention on the finalists and the ISA visit http://www.lincnet.net/artist-space/2010-metlife-foundation-innovative-spaces
About Scion: Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
For more information on the Scion x-CHANGE program contact Scion Public Relations, Craig Taguchi, craig_taguchi@scion.com, 310.468.3282
MadLab Board
Jennifer Barlup - Chair
Andy Batt - Vice Chair, Managing Director
Michelle Batt - Producing Director
Roger Fox - Treasurer
Jason Beehler - Secretary
Board Member At-Large
Stephen Woosley - Board Member At-Large
Melissa Bair - Board Member At-Large
Bruce Coates - Board Member At-Large
Tom Newman - Board Member At-Large
Jason Beehler - Board Member At-Large
Eric Myers - Advisory Board
Chris Lane - Advisory Board
2010 x-CHANGE NON-PROFIT PARTNERS:
Art Share LA - Los Angeles, CA TBA - Boston, MA
Grounded In Music - Austin, TX TBA - Phoenix, AZ
Preservation Link - Dallas, TX Literacy Advance Of Houston - Houston, TX
Art Center/South Florida - Miami, FL Fruit Of The Soul - San Diego, CA
Rock For Hunger - Orlando, FL PlatteForum - Denver, CO
Eyedrum - Atlanta, GA Soap Factory - Minneapolis, MN
Art Dimensions - St. Louis, MO MadLab - Columbus, OH
555 Gallery and Studio - Detroit, MI P:ear - Portland, OR
Open Road NY - New York, NY TBA - Sacramento, CA
Vox Populi - Philadelphia, PA Collaboraction - Chicago, IL
Flashpoint - Washington D.C. Maryland Art Place - Baltimore, MD
Root Division - San Francisco, CA TBA - Hartford, CT
Fremont Abbey Art Center - Seattle, WA Kaleid Gallery - San Jose, CA
Arts Incubator - Kansas City, MO Three Square - Las Vegas, NV
Red Dot Project - Cleveland, OH AS220 - Providence, RI
MadLab ENSEMBLE
Greg Allender
Vicki Andronis
Jim Azelvandre
Jennifer Barlup
Andy Batt
Sarah Brunet
Jennifer Feather Youngblood
Peter Graybeal
Chris Kessler
Joe Liles
Greg McGill
Brendan Michna
Randi Morgan
Linda O'Donnell
Lorinda Ostapuck
Mary Sink
Justin Toomey
Traci Weaver
Stephen Woosley
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