Broadway Across America Broadens Their Partnership with CAPA

Broadway Across America (BAA) has renewed its agreement with the Columbus Association for the Performing Arts (CAPA) to present Broadway productions in Columbus. Under the new 10-year agreement, CAPA will locally manage the Fifth Third Bank Broadway Across America Series, taking on the responsibilities of marketing, event management, ticketing, sponsorship, and public relations.

"We have enjoyed our successful relationship with Broadway Across America for many years and look forward to the challenge of our new growing responsibilities," stated CAPA Board Chair Michael Petrecca.

"We have been working with CAPA for more than 20 years and are confident that with the expanded scope of the renewed contract, CAPA will enable BAA to have a greater reach, increased audiences, and better educational opportunities," stated Broadway Across America CEO Miles Wilkin.

Beginning September 10, individual tickets for Cirque Dreams Illumination, The New Mel Brooks' Musical Young Frankenstein, In the Heights, Alfred Hitchcock's The 39 Steps, Dreamgirls, and 101 Dalmatians The Musical can be purchased at the Ohio Theatre Ticket Office (39 E. State St.), all Ticketmaster outlets, and www.ticketmaster.com or by phone at (800) 745-3000 or (614) 469-0939. Season packages can be purchased by phone at (800) 294-1892 or at www.broadwayacrossamerica.com.

"Broadway generates between $5-10 million in ticket sales annually, providing $15-30 million in economic impact for Columbus each year," said Paul Astleford, President and CEO of Experience Columbus. "Theatre generates revenue above and beyond ticket sales-everything from night-of-show purchases such as dinner and parking to accommodations and meals for the cast and crew, sometimes for severAl Weeks."

"The new partnership will enable Columbus to attract the finest Broadway productions which contributes to a strong quality of life for our residents and generates national attention for our community-both key components to the economic development of our region," stated Ty Marsh, President and CEO of the Columbus Chamber of Commerce.

About Broadway Across America

Broadway Across America is owned and operated by British theatre producer John Gore (CEO) and entertainment industry veteran Thomas B. McGrath (Chairman). Broadway Across America presents first-class touring Broadway musicals and plays, family productions, and other live events throughout a network of 43 North American cities. Broadway Across America is also dedicated to the development and production of new and diverse live theatre for productions on Broadway, across America, and throughout the world. Broadway Across America most recently produced the Broadway productions of Hair, West Side Story, and Irving Berlin's White Christmas. Upcoming productions include Minsky's, Promises, Promises, Million Dollar Quartet, and the West End production of Breakfast at Tiffany's. Touring productions include Nickelodeon's Storytime Adventures featuring Dora the Explorer and Dreamgirls. For more information or to purchase tickets through an authorized agent, go to BroadwayAcrossAmerica.com.

About CAPA

Owner/operator of downtown Columbus' magnificent, historic theatres (Ohio Theatre, Palace Theatre, Southern Theatre) and manager of the Riffe Center Theatre Complex, Lincoln Theatre, Valentine Theatre (Toledo, OH), and Shubert Theater (New Haven, CT), CAPA is a not-for-profit, award-winning presenter of national and international performing arts and entertainment now celebrating 40 years of service. For more information, visit www.capa.com.

 

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