Marissa Jaret Winokur Selected as Spokesperson to Lead Luvs(R) Baby Diapers' 'Take A Stand' Campaign

Luvs baby diapers, a trusted name in baby care, today announced that they've selected Tony-Award winning actress, "Dancing With the Stars" contestant, and host of Oxygen Network's current hit, "Dance Your Ass Off," Marissa Jaret Winokur, to serve as spokesperson for their "Take A Stand" initiative, a fully-integrated marketing campaign for the brand that kicks off in September 2009 that rallies moms to take a stand against paying too much on everyday items such as diapers.

Winokur will support the initiative across multiple campaign touch points, including headlining a "Take A Stand" media tour in the fall, and building awareness for the movement through social networking Web sites and in the blogosphere. On LuvsDiapers.com, Winokur's baby avatar will lead the charge among Luvs online community of moms.

"We're thrilled to welcome Marissa to the Luvs family," said Dominic Iacono, Luvs brand manager. "With her unapologetically fun, down-to-earth personality and independent spirit, Marissa truly embodies all the attributes of the Luvs mom - someone who our consumer can really relate to."

"I love being a mom more than anything, and along the way I've quickly learned that you don't have to buy the most expensive products for your family to get great quality," said Winokur. "That's why I'm so excited to lead the 'Take A Stand' movement for Luvs. I want families to know there are options out there that help save money on everyday items. I like helping people outsmart the system."

Luvs baby diapers deliver ultra leakage protection and a money-back guarantee for less cost than the pricey brands, and offer premium features such as "BearHug Stretch" - premium stretch to help stop leaks - a blue leakguard core, and reinforced leg cuffs that help prevent bunching and sagging. Luvs baby diapers are available in sizes newborn to 6 at mass, discount and grocery stores where baby care products are sold.

Marissa Jaret Winokur is best known for creating the role of "Tracy Turnblad" in the hit Broadway musical Hairspray, a performance for which she won a Tony Award, Drama Desk Award and an Outer Critics Circle Award for Outstanding Actress. She also danced her way into the hearts of America on the hit ABC series, "Dancing With the Stars," her stellar performance placed her 4th in the competition. Winokur is currently host of Oxygen Network's dance and weight loss competition entitled "Dance Your Ass Off." The show, which premiered in June, has brought record-breaking viewership numbers to the cable network.

Luvs is a trademark of Procter & Gamble (NYSE:PG) and is one of parents' favorite U.S. baby diapers and wipes brands. Luvs diapers offer outstanding leakage protection for less than the pricey brands. For more information on Luvs, visit http://www.luvsdiapers.com/.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers , Tide , Ariel , Always , Whisper , Pantene , Mach3 , Bounty , Dawn , Pringles , Charmin , Downy , Lenor , Iams , Crest , Oral-B , Actonel , Duracell , Olay , Head & Shoulders , Wella, Gillette , and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

 

Photo Credit: Walter McBride/Retna Ltd.

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