Playboy Partners With Mad Men's Bryan Batt to Create Limited-Edition Loveseat

Playboy Enterprises, Inc. (PEI) ( PLA, PLAA) announced it has partnered with Mad Men star and interior designer Bryan Batt to create "The Hef," a limited-edition loveseat designed to commemorate the 50th anniversary of the Playboy Clubs. Hand signed by Playboy Founder, Editor-in-Chief and Chief Creative Officer Hugh M. Hefner, this unique loveseat incorporates design elements from the early 1960s - paying homage to the era when the Playboy Clubs were founded - while also incorporating contemporary style and functionality.

"I'm a fan of Mad Men and a one-of-a-kind Playboy piece by Bryan Batt to celebrate the 50th anniversary of the Playboy Clubs seemed like a natural," said Hefner. "The loveseat brings back memories of the early 1960s, a time when Playboy solidified its place in American culture, in part with the introduction of the Playboy Clubs."

The loveseat, designed by Batt and manufactured by Brownstone furniture, was unveiled yesterday at the Las Vegas Market trade show at World Market Center (Showroom A100); Batt and several Playboy Club Bunnies were onsite at the launch event. "The Hef" will remain on display for the duration of the show (February 1-5, 2010).

"The inspiration for this piece came from a 1960s photograph from the original Playboy mansion in Chicago," said designer Bryan Batt. "The design of the loveseat speaks to the sensibility of a time when suits and sexy were au courant."

"The Hef," which is made with luxury materials such as grey mohair upholstery, nail head detailing and rosewood side panels, will be in limited production, with only 50 pieces available for sale. This exclusive collectors' item will retail through www.hazelnutneworleans.com for $15,000.
For more information on "The Hef" please visit the website of Batt's New Orleans store, www.hazelnutneworleans.com.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 150 countries on a wide range of consumer products, entertainment locations and retail stores. 

Bryan Batt (actor, designer, civic activist) portrays Salvatore Romano on AMC's critically-acclaimed dramatic series Mad Men. The hit series has been awarded 6 Emmys, 3 Golden Globes, the Screen Actors Guild Award, as well as the Peabody Award. Bryan lives tri-coastally, splitting his time between New Orleans - where he owns home accessory store Hazelnut - New York, and Los Angeles. Hazelnut presents a stylish, eclectic blend of fine gifts and elegant home accessories, combining the old-world charm of New Orleans with a chic metropolitan twist.

Brownstone Furniture offers a full array of bedroom, dining, occasional and upholstery collections. Its signature is to artfully blend the classic look of traditional furniture with the clean lines of contemporary furniture.

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