Broadway In Chicago Announces Toyota Sienna As Official Sponsor Of FUERZA BRUTA

Broadway In Chicago, the presenters of FUERZA BRUTA: LOOK UP theatrical performance and Toyota Motor Sales, USA, Inc. are pleased to announce the all-new Toyota Sienna's title sponsorship of the show's Chicago engagement along with two private shows at the end of the regular season run.

Toyota is also presenting two private, exclusive FUERZA BRUTA performances in New York City in August 2010.

FUERZA BRUTA: LOOK UP premiered in Chicago on May 21 at the Auditorium Theatre of Roosevelt University, and is now on-sale through July 25. FUERZA BRUTA, meaning "brute force" in Spanish, is a one-of-a-kind theatrical performance featuring the collision of non-stop music, emotion and aerial imagery.

"FUERZA BRUTA was a natural match for the launch of the 2011 Sienna," said Keith Dahl, national engagement marketing manager for Toyota Division at Toyota Motor Sales, USA, Inc. "Like FUERZA BRUTA, the new generation Sienna aims to meet the needs of new generation parents, who embrace entertainment, convenience and innovation."

"We are thrilled to have Toyota join the FUERZA BRUTA family to promote their Toyota Sienna," said Fernando Moya, President, Ozono Producciones, the Argentine producer of FUERZA BRUTA.

Toyota is also slated to host two private performances in Chicago and in New York for their target market - the modern parent.. At these performances, guests will be able to experience FUERZA BRUTA as well as the 2011 Sienna models through personalized games and experiences at La Cita Sienna an interactive Lounge. Created with parents in mind, the La Cita Sienna Area will include games highlighting some of Sienna's many features, including the available dual entertainment center, panoramic back-up camera and lounge seating. Guests will also have the opportunity to meet the artists who bring the vision of FUERZA BRUTA: LOOK UP to life at each performance.

FUERZA BRUTA: LOOK UP is presented in Chicago by Broadway In Chicago, S2BN Entertainment and Ozono Producciones.
Individual tickets to FUERZA BRUTA: LOOK UP are $50 - $80 and are on sale now at all Broadway In Chicago Box Offices (24 W. Randolph St., 151 W. Randolph St. and 18 W. Monroe St.); the Auditorium Theatre at Roosevelt University Box Office (50 E. Congress); the Broadway In Chicago Ticket Line at (800) 775-2000; all Ticketmaster retail locations (including Hot Tix and select Carson Pirie Scott, Coconuts and fye stores); and online at www.BroadwayInChicago.com. Groups of 15 or more should call (312) 977-1710.

FUERZA BRUTA: LOOK UP is part of the 2010/2011 Broadway In Chicago Season Series.

Performances of FUERZA BRUTA: LOOK UP are as follows:

Tuesdays at 7:30 p.m.
Wednesdays at 7:30 p.m.
Thursdays at 7:30 p.m.
Fridays at 7:30 p.m. and 10:00 p.m.
Saturdays at7:30 p.m. and 10:00 p.m.
Sundays at 3:00 p.m. and 6:30 p.m.

*please note performance schedule may change slightly based on the individual week

For more information, please visit www.fuerzabruta.net or www.BroadwayInChicago.com

About FUERZA BRUTA: LOOK UP
FUERZA BRUTA: LOOK UP is a revolutionary interactive performance, which launched originally in Argentina, and has since traveled the world. Internationally, shows are currently playing in Buenos Aires and Mexico. In the U.S., Fuerza Bruta has residency at the Daryl Roth Theatre in New York. Breaking free from the confines of spoken language and theatrical convention, FUERZA BRUTA: LOOK UP is an event where worlds collide and reality takes a back seat. The performances feature mind-blowing visual effects that must be seen to be believed. The audience experiences a 360-degree heart-pounding dramatic event, filled with flying performers, pumping beats, engaging dream sequences and a multi-dimensional swimming pool hanging above their heads, as they stand on stage right in the middle of the action. For more information, visit www.fuerzabruta.net.

About Toyota Motor Sales, USA, Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.
For more information about Toyota, visit www.toyota.com, www.lexus.com or www.scion.com.

About Toyota Sienna
Toyota Sienna van was first launched in late 1997. Since then, over 1.4 million units have been assembled and sold in the United States. The current third-generation 2011 Sienna was unveiled in late 2009 and hit Toyota dealerships in early 2010. The 2011 Sienna was primarily designed, engineered and assembled in the United States. Available in four model grades with extensive standard equipment, Sienna is available in both seven- and eight-passenger configurations. For more information about Sienna, visit www.toyota.com/sienna.

About S2BN Entertainment
S2BN Entertainment is a diversified international family show and event entertainment company specializing in the acquisition, development and production of high caliber touring exhibitions, unique live music tours and events, theatrical performances, and consumer and multimedia product offerings. Our experienced management team executes activities across all types of global venues - from stadiums to theaters. S2BN Entertainment delivers extraordinary experiences for our clients and our customers.

About Ozono Producciones SRL
Ozono Producciones SRL is an Argentinean company devoted to the production & promotion of live shows and events, artists, TV and radio shows. Ozono's members were pioneers in show business in Argentina. In recent years, Ozono has carried out the integral production of local shows, like Fuerza Bruta, which has already been staged in various cities around the world such as New York, London, Lisbon, Edinburgh, Berlin, Bogota, Sao Paulo and Mexico City. The success of our international concerts, festivals, musicals, plays and family events are the result of a professional and enthusiastic hard working team.

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