Using a premise similar to Pygmalion and My Fair Lady, SELFIE will follow the life of Eliza Dooley (a modern day version of Eliza Doolittle), a woman obsessed with becoming famous through the use of social media platforms (including the use of Instagram and taking selfies), until she realizes that she needs to actually find people that she can be friends with physically instead of "friend" them online. This prompts Eliza to hire Henry Higenbottam (a modern day version of Henry Higgins), a marketing self-image guru who is left with the task of rebranding Eliza's image in the hopes to show her that there is more to life out there than just playing Candy Crush Saga with an iPhone and connecting with a Facebook page.
