mun2 Scores as #1 Network with Spanish-Speaking Millenials in Weekend Primetime

mun2 is the #1 Hispanic entertainment cable network for Hispanic millennial adults 18-34 on weekend prime (Saturday/Sunday, 7-11 p.m.) in May, according to Nielsen. The network delivered year-over-year growth of +6% (33,000) with adults 18-34 in weekend prime. This is the network's second month in a row where they have led deliveries for that time period, out-performing Galavision and Discovery en Español. Additionally, mun2 was the fastest growing Hispanic cable network during its You're On Weekend programming block (Saturday/Sunday, noon-7 p.m.) with +21% (41,000) adults 18-49. The networks May deliveries were driven by its original Hispanic Celebrity reality series I Love Jenni, bounty-hunter reality series Fugitivos de la Ley: Los Angeles, Regional Mexican music and lifestyle series Reventon as well as the original special, mun2 Presents: Fast & The Furious 6.

Program Highlights

I Love Jenni (Sunday, 9 p.m.)
The mun2 original Hispanic Celebrity reality series finished the month up +198% (191,000) with total viewers, +173% (101,000) with adults 18-49 and +103% (59,000) with adults 18-34 during its premiere time slot (vs. prior year). I Love Jenni season three continues to be the #1 Hispanic cable program during its time slot, among total viewers and adults 18-34.

Fugitivos de la Ley: Los Angeles (Sunday, 8p.m.)
The mun2 original reality series grew in its premiere time slot +42% (84,000) total viewers and +9% (38,000) adults 18-49 for the month compared to previous year.

Reventon (Sunday, Noon)
The mun2 original grew +47% (85,000) total viewers, +91% (65,000) adults 18-49 +52% and (35,000) adults 18-34 in May vs. the prior year. On Sunday, May 5, Reventon hit its largest delivery year-to-date, with a high of 103,000 total viewers and 94,000 adults 18-49.

mun2 Presents: Fast & The Furious (Saturday, May 18, 6 p.m.)
Featuring a behind-the-scenes look at the summer blockbuster Fast & The Furious 6, the mun2 Presents special brought in its highest delivery ever with 243,000 total viewers and 112,000 adults 18-49.

mun2.tv had over 2 million video streams for the month of May, a +28% monthly and +36% year-over-year growth. The double-digit growth can be attributed to season three of I Love Jenni, which accounted for 1.2 million streams in May. The site also had double-digit visitor traffic growth, up +21% month-to-month and +293% year-over-year. Video content from the final season of I Love Jenni continues to grow, with episode six ("Mariposa, Part 2," featuring the final days of Jenni Rivera) driving 179,819 video streams in one day - the highest one-day total ever (05/20/2013).

Source: Nielsen Media Research, NPM L+SD. May 2013 (04/29/2013-05/26/2013) vs May 2012 (04/30/2012-05/27/2012), strict daypart. Hispanic Cable Entertainment networks = mun2, GAL and DSE. #1 Weekend Prime (Sat-Sun 7p-11p) May 2013, Fastest growing You're On Weekend (Sat-Sun 12p-7p) May 2013 vs. May 2012. ILJS3 Sun 9p-10p PAV (4/29-5/19, 2013), Fugitivos De La Ley: LA Sun 8p-9p PAV (4/29-5/19, 2013), Reventon Sun 12p-1p PAV (4/29-5/26, 2013) vs. prior year (04/30/2012-05/27/2012), mun2 Presents Sat 6p PAV (5/18/13). mun2.tv source: 04/29/2013 - 05/26/2013, 04/01/2013 - 04/28/2013 (month to month), 04/30/2012 - 05/27/2012 (year to year), Video streams :Brightcove Analytics. Uniques: Google Analytics

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