mun2 Posts Weekend Primetime Growth in Second Quarter of 2013

mun2, the leading Hispanic entertainment cable network for young Hispanic adults, continued to have double digit growth on weekend prime (Saturday/Sunday, 7-11 p.m.) deliveries in the second quarter, according to Nielsen. For the quarter on weekend prime, the network was up +31%, delivering 135,000 total viewers and +34% delivering 78,000 adults 18-49, and was the #1 Hispanic entertainment cable network in weekend prime with women 18-34 and women18-49 out-delivering Discovery en Español, Galavision, FOX Deportes and Tr3s. Programs that anchored and increased deliveries for the quarter remained mun2 original reality series I Love Jenni and Fugitivos de la Ley: Los Angeles, original music series Reventon, as well as the highest delivery for its mun2 Presents series with its mun2 Presents: Fast & the Furious 6.

In addition to weekend prime, mun2 had its best Sunday night deliveries in its history, up +54% with total viewers (123,000), +57% adults 18-49 (72,000) and +10% adults 18-34 (34,000). The network also is the fastest growing Hispanic cable network on Sunday night prime among women, up +47% women 18-34 (22,000) and up +105% women 18-49 (43,000).

The network continued its double-digit growth with women, up +19% with women 18-49 in prime (Monday-Sunday, 7-11 p.m.); up +95% with women 18-49 and +36% women 18-34 in weekend prime; and in total day the network was up +29% with women 18-49.

During Monday through Sunday prime the network continued to out-delivered Spanish language broadcasting networks MundoFox (28,000 vs. 10,000), Estrella TV (28,000 vs. 27,000) and Azteca America (28,000 vs. 20,000) among adults 18-34.

During Fringe, the network was #1 and fastest growing across key demographics beating Discovery en Español, Galavision, FOX Deportes and Tr3s.

mun2.tv continued its explosive growth marking its best quarter deliveries ever, up +207% (5.56 million) in video streams year-over-year and +223% growth in unique visitors, year-over-year. I Love Jenni season three content drove nearly 50% of all video streams on mun2.tv for the quarter with 2.6 million streams.

Quarter Program Highlights
I Love Jenni season three (Sunday, 9.p.m.)
The network's original Hispanic celebrity reality series I Love Jenni continues to be the #1 Hispanic cable program during its time slot among adults 18-34, adults 18-49 and total viewers. I Love Jenni is to date, the most watched reality program on mun2 history with +167% (203,000) total viewers, +156% (123,000) adults 18-49, and +69% (59,000) adults 18-34..

Fugitivos de la Ley: Los Angeles (Sunday, 8p.m.)
Fugitivos de la Ley continues to grow in its time slot with +66% (111,000) total viewers, +51% (62,000) and adults 18-49.

Reventon (Sunday, Noon)
The networks original Regional Mexican music and lifestyle series Reventon continues to grow in its time slot up +13% (45,000) in adults 18-49 vs. the prior year.

mun2 Presents: Fast & Furious 6 (Saturday, May 18 6p.m.)
The mun2 Presents special had its highest series delivery ever, with 243,000 total viewers, 112,000 adults 18-49, and 61,000 adults 18-34.

Pasion De Gavilanes (Monday-Thursday, 6p.m.)
Captivating telenovela Pasion De Gavilanes continues to drive Fringe deliveries, up +175% (151,000) in total viewers, +191% (102,000) in adults 18-49 and +109% (48,000) in adults 18-34 vs. the prior year during the same time period.

Source: Nielsen NPM L+SD IMP, 2Q'13 (4/1/13 - 6/30/13) vs. 2Q'12 (3/26/12 - 6/24/12), mun2 PAV for I Love Jenni S3, Fugitivos De La Ley LA, Pasion De Gavilanes, mun2 Presents, Reventon; P18-34, F18-34, P18-49, F18-49 & P2+; vs. Hisp cable nets (mun2, GALA, DSE, FOXD, Tr3s); vs. Broadcast nets (MFX, AZA, ETV); Prime (Mon-Sun 7p-11p), Wknd Prime (Sat-Sun 7p-11p), Sun Prime (Sun 7p-11p), Fringe (M-F 4p-7p) and Total Day (M-Su 8a-2a). mun.tv source: Brightcove Analytics, Google Analytics

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