William Morris and Endeavor Discuss Merger

The New York Times is reporting that major talent agencies Endeavor and William Morris have been discussing a merger.

Together such a partnership would challenge the strong hold on leading position of long-dominant Creative Artists Agency, the Times reported.

A merger would hold appeal for both companies, combining departments and strengths that in many cases are complementary explains the paper.

In addition to its valued core film and TV business, William Morris has developed a proficiency in music, television commercials and, to some degree, brands, giving it multiple revenue sources during a time when the entertainment business is consolidating regarding such catergories. Endeavor, on the hand, is known for its deep reserve of acting talent, particularly comedy; many of t biggest names in the industry that appear in front of the camera now call Endeavor home. 

The New York Times explains that any deal would first have to be approved by the William Morris board and a seven-member executive committee at Endeavor. Both companies are private, and the precise balance of power inside each is not widely known or has it been easily revealed.

To read the full New York Times report, click here.