Warner Bros. International Television Production has acquired the format rights to distribute the brand new game show series, MONEY TIME from leading Spanish producer 60dB. The 65 episode series premiered on 3 April on the Mediaset Group channel; Cuatro.
Money Time is a unique game show in which contestants must buy the time they think they will need to answer the questions correctly in each round. They do this by loading as much money as they choose into a large hour glass which converts the money into minutes. The more time they buy and the more mistakes they make throughout each round, the less time they will have to answer the all important last question in the nail biting final round.
"We are excited about taking Money Time to the market. We always hear from producers that they are looking for new game show formats that differentiate themselves from all the others out there, and Money Time does just that. 6OdB has put a unique twist on
The Game show genre; this is the first game show which uses the distinctive element of an hour glass to give contestants the ability to buy the number of minutes they need to answer questions. The show has a range of elements which add a lot of tension throughout the rounds, yet is a simple idea to execute which will make it appealing to international producers.
The Hour glass centrepiece also adds a strong visual impact for TV. We believe that the format will travel well around the globe," said Andrew Zein, Senior
Vice President, Creative, Format Development and Sales, WBITVP.
"Time and money. Those are the 21st Century's most relevant concepts. They never matched so well. They never looked so well on TV. They'd never been so entertaining. And over all, they've never been so exchangeable. As producers, it's an honour to bring all these concepts to an international audience through Warner Bros.' powerful sales force," said Risto Mejide, owner 60dB.
Warner Bros. International Television Production
Warner Bros. International Television Production (WBITVP) aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming.
In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group such as "The Bachelor", "The World's Strictest Parents" and "Who Do You Think You Are?" Where WBITVP has no local production capability it licenses Warner Bros. formats to 3rd parties.
WBITVP has already taken significant steps by acquiring a majority stake in both UK production group Shed Media, one of the UK's largest and most successful independent production companies which operates both in the UK and the US, and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium.
60dB
60dB is a young company focused in creation of new and fresh formats born of the alliance between the advertising agency Aftershare.TV and Mediaset España.
Owned by ad men Risto Mejide and Marc Ros, Mejide is also a successful writer and the most popular and provocateur judge of talent shows in Spain as "Operación Triunfo" (Tele5) and "Tu sí que vales" (Tele5).
60dB has developed and produced other shows as "Ransom", "Breaking Off" or "Family Game Night". Currently is producing "Bebe a Bordo" and "La Incubadora" a refreshing talent show about young entrepreneurs and start-up companies, all of them for Mediaset España network.
Moneytime was selected in MIPCOM 2012 Fresh TV Conference as one of the 25 freshest formats at the time.
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